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Google and China: Maybe They Can’t Get Along

admin — Wed, 13 Jan 2010 13:10:27 +0000

Google has again shaken the Internet tree in a way that will raise more than a few eyebrows. In a nutshell, Google is reassessing its working relationship with the world’s largest potential market, China, as a result of recent security breaches. How this plays out over time could have significant impact on how China and the world get along economically. Google’s official blog gives an overview in the first paragraph of the post that is both informative and scary. Like many other well-known organizations, we face cyber attacks of varying degrees on a regular basis. In mid-December, we detected a highly sophisticated and targeted attack on our corporate infrastructure originating from China that resulted in the theft of intellectual property from Google. However, it soon became clear that what at first appeared to be solely a security incident–albeit a significant one–was something quite different. How it was different is that the targets of much of security breach were Chinese activists (read: people who prefer freedom over censorship) who had Gmail accounts. A quick summary of the main points of this new approach to China from Google is summed up like this. It wasn’t just Google who was targeted and hit. There were 20 other US companies and they are apparently in the process of sorting this out themselves. Google states: “We have evidence to suggest that a primary goal of the attackers was accessing the Gmail accounts of Chinese human rights activists. Based on our investigation to date we believe their attack did not achieve that objective. Only two Gmail accounts appear to have been accessed, and that activity was limited to account information (such as the date the account was created) and subject line, rather than the content of emails themselves. “ There was routine third party access of Gmail accounts of human rights activists related to China who are based in China, US and Europe. This access is likely due to malware and phishing scams. Google then recommends for folks to be up to date on their security for their computers and is careful to “play nice” with China by saying In the last two decades, China’s economic reform programs and its citizens’ entrepreneurial flair have lifted hundreds of millions of Chinese people out of poverty. Indeed, this great nation is at the heart of much economic progress and development in the world today. They also point out that when they entered the Chinese market in 2006 they were doing it with a watchful eye. So what’s the result of this? These attacks and the surveillance they have uncovered–combined with the attempts over the past year to further limit free speech on the web–have led us to conclude that we should review the feasibility of our business operations in China. We have decided we are no longer willing to continue censoring our results on Google.cn, and so over the next few weeks we will be discussing with the Chinese government the basis on which we could operate an unfiltered search engine within the law, if at all. We recognize that this may well mean having to shut down Google.cn, and potentially our offices in China. The decision to review our business operations in China has been incredibly hard, and we know that it will have potentially far-reaching consequences. We want to make clear that this move was driven by our executives in the United States, without the knowledge or involvement of our employees in China who have worked incredibly hard to make Google.cn the success it is today. We are committed to working responsibly to resolve the very difficult issues raised. So Google makes a stand that says they are not going to censor their results and if there is no way to reconcile then they may need to move on. While the Chinese people are clearly in favor of Baidu as their engine of choice , if Google were to say that they will not do business in China what kind of pressure does that place on other companies to possibly isolate the biggest and fastest developing market in the world? This could get interesting.

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Google and China: Maybe They Can’t Get Along

Bing Needs to Say Something Different

cgseo — Fri, 08 Jan 2010 14:18:40 +0000

If you are easily the number 3 horse in a three horse race does it do you any good to start saying negative things about how you race? Probably not. In fact, it’s probably better for you to act a little more confident, train a little harder and do something that will move you out of the basement. This horse I am referring to is Microsoft’s Bing. One of the ways that they have decided to move up in the race is to ingest the number 2 horse (Yahoo), which is a decent play but the final product is still very far off. In the meantime it’s best not be saying the following in a Bing forums thread as reported by Search Engine Roundtable , especially if you are Program Manager at Bing Webmaster Center, Brett Yount It is well known in the industry that MSNbot is fairly slow. Ok, maybe it is well known to the industry insider but the rest of the world may not have that level of understanding. When you say something like that though now they can and not much good can come from that kind of ‘exposure’. Bing has had a pretty quiet start to the new year thus far. With all of the talk of mobile devices and mobile ad platforms and things of the future maybe that warrants Bing being left out of the conversation? Whatever the reason, maybe the better way to make the news is to be reporting on upgrades and improvements like the number one horse has been doing for the past three plus months. Ooops, I forgot. Steve Ballmer was busy promoting Bing at CES this week with inspiring words of innovation like these which I found in Forbes “More than ever we are delivering the experiences that people want, where they want them, wherever they are,” Ballmer said in his second-ever keynote speech at the Consumer Electronics Show on Wednesday night. “And of course we Bing we Bing we Bing we Bing Bing Bing all the time, at least in my world.” I don’t know about you but this kind of ‘activity’ isn’t exactly inspiring me to confidence that Bing may never be more than a distant second with its Bingahoo offering to Google for a very long time. Your thoughts?

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Bing Needs to Say Something Different

For Google Maps It’s Not the Problem but How You Handle It

admin — Thu, 07 Jan 2010 20:48:25 +0000

How many times have you heard it said in business (or anywhere for that matter) that how you respond to a problem is more important than the problem itself? It’s said over and over again because it’s simply good advice. Well, Google had a chance to practice that principle last night when it began sending out e-mails to those with listings in the Local Business Center. Search Engine Land’s Barry Schwartz reports of the issues that occurred . Starting last night, Google began sending out the monthly (or so) Google Local Business Center updates. The updates go out via email and contain analytical information about how many times a listing was viewed, clicked on, and other miscellaneous analytics. The analytics are a summary of what they would see in their Google LBC analytics dashboard. But instead of these emails going to their actual business owners, they went to the wrong business owners. Schwartz received information for a business that was 1,500 mile from his location and he was not the only one having the experience. To Google’s credit they recognized the error and set things straight as quickly as one might expect. The following was sent to Barry so he could help the rest of us get some clarity on the issue. Of course, it doesn’t hurt your ability to get these kinds of responses when you are the News Editor of Search Engine Land. In other words, not everyone received the following explanation right away. As you’re aware, we send a monthly newsletter to our Local Business Center users, featuring product news and a glimpse at the Dashboard statistics which show the traffic Google properties drive to their listing. Shortly after sending the newsletter to a small portion of our users last night, we discovered that some emails included incorrect business listing information. We promptly stopped sending any further emails and investigated the cause, which we found to be a human error while pulling together the newsletter content. We’d like to sincerely apologize to all the business owners impacted and assure all our users that we’re working hard to ensure that nothing similar will happen again. Oh no! It appears that there may be a Googler who is, gulp, human and made a mistake. Of course it would never be one of the thousands of faithful servers around the world, it had to be one of those pesky human thingys. All kidding aside, as Schwartz points out, the data is pretty innocuous. It could even be looked at as a sideways form of advertising to a very small market because now people know about a business somewhere else that they never heard of before. Google later sent an automated reply to all those impacted by this glitch and it appears that all is well in the world again. While I would rather not have something like this happen I have to give Google credit for calling themselves on the error and working to make it right. Hopefully, any of the business owners who got the wrong data would treat one of their mistakes with the same approach. Pilgrim’s Partners: SponsoredReviews.com – Bloggers earn cash, Advertisers build buzz!

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For Google Maps It’s Not the Problem but How You Handle It

Bing/”Bee-ying” Eyeing China

admin — Tue, 29 Dec 2009 19:56:10 +0000

Bing is eyeing the biggest Internet market in the world—China. Still in beta in China, “Bee-ying” was launched back in June without the marketing push and fanfare enjoyed in the US. Reuters emailed questions to Microsoft today, and MSFT responded that they are “committed to the China market and the search market in China is the most important strategic market for Microsoft.” China is a lucrative market that still remains untapped by most Western companies—especially in the search arena. As we reconfirmed just recently, Google is still a distant second in China to home-grown Baidu. Baidu reports their marketshare at 75%+ and Google’s a dismal 17%. Reuters reports from Analysys International that Google’s share is more like 30%, and Baidu’s at 63.9%. Either way, that’s nothing compared to Google’s dominance nearly everywhere else in the world. Whether its inadequate localization or just the home field headstart Baidu has, Google is struggling—and now Bing hopes to step in and succeed where Google has faltered. It’s little wonder that Google and Microsoft are salivating over this difficult market. With 350 million Internet users and a search market valued at 2B yuan ($293M) China is home to the world’s largest Internet market by users at more than 350 million. Of course, to compete in China means to bow to the Chinese government’s censorship requirements, a practice rife with controversy. Meanwhile, as Search Engine Land points out , Google is working on getting in with mobile companies with Mandarin voice search, the Google-friendly iPhone and the Google-based Android mobile OS. While there are already Windows-based mobile devices, Bing probably still has a long way to go to compete there. (Remember, too, that the mobile Internet is a far greater proportion of Internet usage in China than it is in the US.) What do you think? What would it take for Bing to succeed in China?

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Bing/”Bee-ying” Eyeing China

Facebook Receives News of A Merry Christmas Indeed

cgseo — Tue, 29 Dec 2009 18:23:12 +0000

While most of us in the Internet marketing “industry” were all aghast at the Facebook privacy problem of ’09 , the rest of the world could have cared less. You know those people, right? The ones who don’t live and breathe this stuff to the point that all perspective is lost? These are the ‘everyday’ Facebook users who don’t give a rip about Mark Zuckerberg and the continued search for 7,000 people who care enough to impact any policy changes with the social media giant. So those regular folks pushed Facebook to a point where it had never been before: the number one site during the Christmas holiday. ReadWriteWeb tells us Christmas is a holiday that brings people together, so perhaps it should be no surprise that Facebook has become a part of millions of peoples’ Christmas experiences. For the first time in its history, Facebook was the #1 most visited website in the United States on both Christmas Eve and Christmas Day this year, according to traffic analyst firm Hitwise today. Makes sense doesn’t it? Personally I was more prone to using Skype rather than updating everyone but that is certainly a personal preference. So while the site finished third for the year behind Google and Yahoo Mail it was certainly a milestone to be seen as the Christmas site of choice. Last year Facebook finished second in this contest to Google but was able to flip positions this year. See what a year of gigantic growth can do for you? Wonder if Santa will be as nice to Facebook next year after the rest of the world catches on that their “goings on” at Facebook aren’t as private as they used to be?

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Facebook Receives News of A Merry Christmas Indeed

Google Still A Distant Second To Baidu in China

admin — Mon, 28 Dec 2009 15:03:32 +0000

When the world looks at areas where the pure numbers are pretty staggering it’s the sheer size and potential of the Chinese market. Let’s face it there are a lot of Chinese folks. So it would only be natural that Google would like a piece of that pie. What is not normal though is the fact that Google is second fiddle by a considerable margin to Baidu, which is acting like the Chinese version of Google in its homeland. CNNMoney.com reports that Baidu is pretty much putting it to Google. As one should expect though it is probably not wise to count Google out on this one. At first glance one might readily declare “game over” in the China online search war. Beijing-based Baidu (BIDU) dominates: According to Jennifer Li, Baidu’s chief financial officer, Baidu’s market share for search in China was about 77% in the third quarter, up from 75.6% in the second quarter. Google (GOOG), she says, lost share in China, dropping to 17% in the third quarter, from about 19% in the second quarter. So what’s the cause of this disparity? Apparently it’s not Google’s handling of the Chinese language. In fact, they receive pretty good marks on this one. What is likely the biggest contributor that can be seen (meaning there might be, just maybe a little bit, of Chinese government stuff going on here but that is PURE speculation on my part) is something that even Google can’t overcome: time. Google came to the Chinese marketing in 2006 while Baidu has been at it since 2000. That’s a lot of time to get a head start. What might be interesting to watch is the battle that is developing as Baidu makes a play in the growing mobile market. Google has fared well there but Baidu is making some serious waves in that pool. And Baidu is trying to extend its search dominance on mobile phones, an area where Google has done well in China, thanks to a search deal with China Mobile, the nation’s largest carrier. In October Baidu announced a deal to provide mobile search to customers of China Unicom’s (CHU) 3G services, and it also is testing a mobile app that features Baidu’s some most popular online tools, including a message board service. This market will be interesting to watch for sure because the political side of opportunity is one that the world watches very closely. Remember all the Internet ‘issues’ around the Beijing Olympics of 2008? Missteps by anyone outside of the Chinese market are likely to happen and it will likely keep foreign competition at a serious disadvantage. Once again, this is just me thinking out loud based on what has happened in the past. Baidu is saying that Google is on their radar and not being overlooked. But no one, least of all Baidu executives, assumes Google is content with its position in China today. “We don’t underestimate their technology or their ability,” says Baidu CFO Li. As for Google’s plan of attack? Maybe it looks a lot like the ne that it has for Apple elsewhere. Google’s ambitions in China go well beyond traditional online advertising and search. The company is widely believed to be looking for multiple ways to introduce its Android mobile operating platform in China, and recent reports suggest it may look to open an Android application marketplace in China. Google most certainly has its work cut out for it. How it fares in China may very well tell a lot about what the company is made of since it is one of the few places where it will need to fight from behind rather than defend from the top.

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Google Still A Distant Second To Baidu in China

Social media marketing top websites

admin — Sat, 26 Dec 2009 08:32:18 +0000

If you are new to the world of social media marketing it is helpful to know where to start networking. The best places are the social networks that already have a large amount of traffic and members because social media marketing is a time consuming task. Thus, you want to make sure that you narrow your markets down to the areas where you can have the largest impact which is why you may want to read about the top social media marketing websites. College craze gone viral: The Facebook The Facebook started with just four schools in Boston and grew into one of the hottest social networks online. By building a business profile and taking care to friend everyone you know you can quickly spread the word about your business via their profiles attracting people as they read their friends profiles. Like most social networks, The Facebook can be used like a spider, once it gets going it continues to spread like rapid fire. The Celebrity network: Twitter Twitter is probably one of the most famous social networks due to the fact that celebrities use it on a frequent basis. In the same way that celebrities keep their names fresh and current by ‘twitting’ so that their fans stay abreast of the activities, you can use Twitter to keep your business name, sales, and promotions fresh in patrons minds. Add in the fact that you can twit for your business and catch people while they are already outside of the home, and you have a slam dunk for getting customers inside your doors on a regular basis with an appealing enough Twit. The professional network: Linked In For those who are looking at social media marketing as a way to strengthen their business or start a joint venture the best social network on the web is LinkedIN. Here you can find professionals from all walks of the world who you can network with to exchange advice, business ideas, and possibly even financial backing if you align yourself with the correct contact.

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Social media marketing top websites

Want to See the Most Popular Social Networks in the World? There’s a Map for That!

admin — Mon, 21 Dec 2009 14:00:06 +0000

I know us Americans tend to view the entire world from our point of view, so it’s easy for us to think that the entire world rotates around Facebook and Twitter. Not so! Vincenzo Cosenza has compiled a world map of social networks–highlighting which networks are the most popular in each country. As you can see, head to Brazil and you’ll find Google’s Orkut thriving. Take a trip to Russia and you’ll see Facebook clone Vkontakte holding firm. I was able to find a similar map from June 2007. It’s easy to see just how quickly Facebook is taking over the world: PS. If you prefer tabled data, here’s the 2009 breakdown: ( via )

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Want to See the Most Popular Social Networks in the World? There’s a Map for That!

Facebook’s Privacy Policy Produces Plea to FTC

cgseo — Fri, 18 Dec 2009 05:40:21 +0000

Back in July, Facebook was challenged by the Canadian government about some privacy concerns around third party apps and information shared that was taken about users. Many wondered how the social media giant would handle the situation. Would they thumb their nose at the information police? Would they stand up to the Canucks? Well, that was answered in August when they folded like a cheap card table and rewrote their policies to meet Canadian concerns . Well, if that was a precedent then the folks who run the Facebook Legal team fan page (Is there really one of these? I just made that up) are about to get real busy. You see there are several privacy groups who are up in arms about the latest privacy policies handed down by Zuck and the boys. According to the WSJ’s MarketWatch Ten privacy and consumer groups announced Thursday they’ve filed a complaint with the U.S. Federal Trade Commission alleging that Facebook Inc.’s privacy-policy changes violate federal law. The Electronic Privacy Information Center said in a statement that it and nine other groups are urging the FTC “to open an investigation into the recent changes made by Facebook … and to require Facebook to restore privacy safeguards.” These kinds of things usually sound a lot worse when they are first brought to light. Ok, so let’s stand in Facebook’s shoes and let this one sit for a second and let the scariness of the FTC (Federal Trade Commission) being called on to investigate your company’s privacy policies go away. Hmmm. Doesn’t seem to be working this time. Why? Well, because this could be a real serious deal for Facebook. They went from cruising along and just gathering more and more steam in their quest to become a money making machine to now being a social media whipping boy……again. While what they have been accused of lately (breaking a valued trust with their users by making their information, all of it, public unless opted-out) isn’t sleazy on a Tiger Woods like level, it is a serious issue. That’s not good. Now add on the possibility of the US government (you know the one that thinks it can do everything for everyone so no one needs to think for themselves anymore) being asked by not one but 10 privacy advocates to take a look at your policies. There probably were happier endings envisioned by the Facebook folks on this one, like huge profits from data being available to mine and sell. EPIC said in its statement that the service “should not be allowed to turn down the privacy dial on so many American consumers,” adding that the changes “violate federal consumer-protection law.” As they say in some parts of the world “Them thar is fightin’ words!” Of course Facebook has something to say about all of this. In a statement, a Facebook spokesman said: “We’ve had productive discussions with dozens of organizations around the world about the recent changes, and we’re disappointed that EPIC has chosen to share their concerns with the FTC while refusing to talk to us about them.” The spokesman, Andrew Noyes, also said that Facebook discussed its privacy program with regulators “including the FTC” prior to its launch. Well, shame on EPIC for telling on Facebook after the company worked so hard to grease the skids to prevent this very thing from happening. By the way, how productive a meeting is can be pretty subjective. In other words, there is no mention of groups endorsing what Facebook did, just a statement that they met and talked. Look this may turn out to be a non-issue. The FTC may decide to not act on the request of these groups but it might be hard for them to do so. Of course, with Facebook letting the world know that they spoke to the FTC before this move was made may make some wonder just what kind of ‘agreements and understandings’ may have been reached. Whatever they were, they may now be null and void if there is enough of a stink raised. So what looked like a pretty strong year for Facebook may end on a sour note. They’ll get over though just like they did with Beacon. Apparently that gaffe was either forgotten or it’s the policy of the company to see just what it can get away with until someone slaps their hands or slaps them with an investigation. Your thoughts? Pilgrim’s Partners: SponsoredReviews.com – Bloggers earn cash, Advertisers build buzz!

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Facebook’s Privacy Policy Produces Plea to FTC

Twitter Trends – Another Way to See 2009 in Review

cgseo — Wed, 16 Dec 2009 12:21:08 +0000

Before we get into the meat of the article I have a challenge for you. Say “Top Twitter Trends” 3 times fast. Frustrating isn’t it. Every time I try it I end up saying “Top Twitter Twends” thus giving the Baba WaWa (Barbara Walters for you young kids) sound to it. As you have likely guessed I think I may have too much time on my hands so let’s get back to the real deal. Twitter is one of the Top stories of 2009 because of its tremendous growth, the tremendous amount of media attention it has gained and the general feeling that 140 characters is more than enough to form a relationship with. What the folks at Twitter have done, in particular Chief Scientist Abdur (don’t these people have last names or when they come on board the Twitter team do they have to even shorten their names as well?) is take a look at the top trends that have been ID’d by Twitter users for 2009. Fun stuff. Not earth shattering but fun. At the Twitter blog Abdur says : In 2009, Twitter’s Trending Topics helped us understand what was happening around the world showing us that people everywhere can be united in concern around important events; excited about a new movie; or geek-out about a major new technology. Among all the keywords, hashtags, and phrases that proliferated throughout the year, one topic surfaced repeatedly. Twitter users found the Iranian elections the most engaging topic of the year. The terms #iranelection, Iran and Tehran were all in the top-21 of Trending Topics, and #iranelection finished in a close second behind the regular weekly favorite #musicmonday. So while the blog lists the Top 10 in each category we here at Marketing Pilgrim have decided to shorten our presentation to the Top for each. Why? Because we are all about continuing the move toward abbreviated, half information that the world seems to crave. Oh, and by the way, if you are using Twitter for business purposes or if you are thinking that the users of Twitter are thinking ‘deep thoughts’ outside of Iran you can stop here. A look at the Top 5 people getting attention should be enough to tell you where the bulk of Twitter users minds are and that deep thinkers need not apply. News Events 1. #iranelection 2. Swine Flu 3. Gaza 4. Iran 5. Tehran People 1. Michael Jackson 2. Susan Boyle 3. Adam Lambert 4. Kobe (Bryant) 5. Chris Brown Movies 1. Harry Potter 2. New Moon 3. District 9 4. Paranormal Activity 5. Star Trek TV Shows 1. American Idol 2. Glee 3. Teen Choice Awards 4. SNL (Saturday Night Live) 5. Dollhouse Sports (Teams, Events, Leagues) 1. Super Bowl 2. Lakers 3. Wimbledon 4. Cavs (Cleveland Cavaliers) 5. Superbowl Technology 1. Google Wave 2. Snow Leopard 3. Tweetdeck 4. Windows 7 5. CES Hash Tags 1. #musicmonday 2. #iranelection 3. #sxsw 4. #swineflu 5. #nevertrust So there you go. The Top Twitter Twends (darn it…..Trends!) year in review. Your thoughts in 140 characters or less?

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Twitter Trends – Another Way to See 2009 in Review