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What’s with Google and their constant upgrades and innovations? What is it with these guys? You would think that they are trying to improve and stuff. The latest, and personally I think one of the coolest, service introductions is the “Near You Now” feature on Google.com for mobile. It’s pretty simple. Your location is known by Google (if you allow it of course) so it simply tells you what is “near you now” with regard to restaurants, local services (i.e. animal hospitals, dentists, drugstores, gyms, parking lots etc), coffee shops, lodging, shopping and a lot more. Google’s blog tells us a bit more : “Near me now” was designed to address two user problems. First, we wanted to make it fast and easy to find out more about a place in your immediate vicinity, whether you’re standing right in front of a business or if it’s just a short walk away. Second, we wanted to make searching for popular categories of nearby places really simple. Imagine that you emerge from the subway station and you want to grab a coffee, but you don’t see a coffee shop around you. You can simply search for all nearby coffee shops by using “Near me now”. To search other categories of places not shown, “Browse more categories” provides access to our local search product with more category choices. Pretty slick. Watch out other local apps like Yelp. This one really works although I can’t figure out why my location keeps coming up with Chinese characters but I’ll survive (neither me or my iPod have been to China unless that’s where it was “born”?). Anyway, “Near me now” is currently available in the US for iPhone (OS 3.x) or Android-powered devices with version 2.0.1 or later. While this video demo is one of the cheesiest ever, it does show how the service works. Try to ignore the music, I dare you.

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Google Tells What is “Near You Now”

Yesterday’s rumors have proven true: dominant Chinese search engine Baidu has officially announced their entry into the online video market in China . In fact, they’ve confirmed almost all of the rumors floating around yesterday: Baidu is involved, it’s a partnership, they’ll be soliciting content licensing agreements from professional content producers, it will be free with ad support (like Hulu), and Yu Gong, former China Mobile exec, will head up the site. Only Providence Equity Partners’ participation wasn’t confirmed. As mentioned yesterday, the Chinese video market is lucrative—worth 162 million yuan ($23.73 million) in Q308, according to Analysys International. It’s little wonder that Baidu is eyeing the market (even though the Chinese search market is valued at 2B yuan [$293M], with Baidu controlling around two thirds of the market). China also faces piracy problems that seems more serious than those in the US, where a site with a similar model has enjoyed unexpected success at Hulu. With all these concerns, the Chinese video market looks even less appealing in light of another point from Reuters : “J.P. Morgan analyst Dick Wei said most video sites in China were still making losses but Baidu had the added advantage of being able to offer more targeted advertisements given its search technology.” Baidu didn’t say whether the new venture would feature UGC, with the additional content and IP problems it can pose, but even without that, they could face not only competition but content theft from video pirates. The Chinese video market is highly fragmented online, so there’s a definite possibility that Baidu could emerge as the leader (and winner) in this arena—but will they? What do you think? Can Baidu succeed in two areas? Will China receive a Hulu of their own?

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It’s Official: Baidu into Video

paidContent reports today that private equity company Providence Equity Partners, one of the backers of Hulu, is rumored to be joining up with Baidu for a Chinese equivalent of the popular professional video content site. While China is the largest Internet population (350M) and a huge market for ad dollars in just about every online arena, it’s little wonder both the Chinese search giant and the American investment firm are interested. While Providence declined comment, other sources told PC the deal was already closed. Reuters reports that the new video site would launch in the first quarter of this year. Providence will back it with $60M, while Baidu is fronting $10M. A recently-departed China Mobile executive is rumored to be the CEO of the new site. Analysys International reports that the Chinese online video market was worth 162 million yuan ($23.73 million) in the third quarter of last year—again, little wonder these two companies are interested in the market. On the other hand, this is considerably less than the well-established US video advertising market, of which Hulu controlled some 10% (and commanded similar ad rates to TV). Could a Chinese Hulu take over the same proportion of the Chinese ad market (to the tune of $9.5M)? Hard to say, of course. Before Hulu came along, it seemed doubtful that a site with such a model could succeed—but now it does appear to be successful, as well as a major source for online video content. Naturally, Providence and Baidu would need Chinese television stations and studios to sign on to create the professional content. And while the US isn’t the best counterexample here, China has a reputation for rampant online video piracy that may diminish the appeal (and the restrictions) of a site like Hulu. What do you think? Can Baidu expand its empire successfully with this? Or is China just not the market for another Hulu? Pilgrim’s Partners: SponsoredReviews.com – Bloggers earn cash, Advertisers build buzz!

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Baidu Getting into Video?

It looks like Twitter is gearing up for a big year as they announce several (as in around 10) new hires to start the new year. While official numbers of total employees are tough to come by (last I saw put it in the range of 150 but I will not stand by the accuracy of that number) it is obvious that Twitter is looking to have a big year. Let’s call it Twitter’s “Year of Revenue”. That’s usually what we talk about when it comes to the service anyway right? Louis Gray tells about these hires and specifically of one that is very strategic. Anytime Twitter brings on a former Google lawyer then you know they are up to something. Twitter’s pedigree is getting increasingly rich at the expense of Google and other Silicon Valley tech titans. With the holidays behind us, the microblogging powerhouse is starting the new year with more new faces at its San Francisco headquarters. Among them is Bakari Brock, most recently an in house lawyer for YouTube and Google focused on music, video and syndication. Brock, whose LinkedIn profile shows him as corporate counsel at Google, starting in 2007, was heavily quoted in late 2008 when the video service introduced e-commerce capabilities enabling customers to purchase from partners including iTunes and Amazon, and his comments were included in publications such as the New York Times and GigaOM site NewTeeVee. Last year Google was the ‘victim’ of Twitter’s need for legal expertise as well . While probably flattered one would think that losing high profile, likely high dollar and highly visible legal talent is not how Google would like to get the new year started. Some of the background of new hires on the Twitter team include another former Googler, a ex-ning staffer and folks from Cloudera, TiVo, Bebo and VMWare. Add this to an expansion of the Twitter family tree following the acquisition of MixerLabs before Christmas and one would think that “It’s beginning to look a lot like business” (sing that to the tune of “It’s Beginning to Look A Lot Like Christmas” for those wishing the holidays were still here). So let’s go a step further on this one and see what the bold prognosticators among MP readers are predicting for Twitter in 2010. What does the need for more legal firepower say about what might be next?

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Twitter Adds to Its Ranks

Just a week after Google launched its URL shortener, Goo.gl, it’s premiering another one, this time for YouTube . And because we can’t stand to learn yet another URL shortener name, they’re going with youtu.be . To use the new shortener, you just append the video ID to youtu.be/, so http://www.youtube.com/watch?v=PKOTClyVrIc become http://youtu.be/PKOTClyVrIc . Shall we count them together? That saves us 13 whole characters . Now, in a limited-capacity message, like Twitter, those 13 characters might come in handy (“no rickroll!!”). Clearly, youtu.be is not intended as a full-featured URL shortener: it won’t work for other domains, there are no custom options, and it’s not as short as possible. In the YouTube blog post, they say that this integrates with the AutoShare features of account holders to link up with Google Reader and Twitter. However, if you haven’t enabled AutoShare, or are not a signed-in member, and you want to just Tweet from the Share menu below the video window, they haven’t put youtu.be into action yet. In fact, a lot of the time, if you want to use it, you’ll have to manually remove the other parts of the video URL. The feature does have its good points: as the blog post points out, when you see a youtu.be link, you know you’re going to a YouTube video. Its integration with Twitter allows developers to show thumbnails, embed directly or track stats in real-time. What do you think? Will you use youtu.be?

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YouTube Gets (Not Really) Shorter Links

When will the “top blah, blah list of 2009″ madness stop? I’m thinking that once Wolfram|Alpha releases its “top mathematical equations of 2009″ list, we’ll know that it’s time to move on. In the meantime, YouTube is taking great delight in telling us the kind of junk we all enjoyed watching online. If this is any indication of our what we watch on the web, I’m pretty sure that TV networks don’t have to worry about online video cannibalizing their audiences: Most Watched YouTube videos (Global): 1. Susan Boyle – Britain’s Got Talent (120+ million views) 2. David After Dentist (37+ million views) 3. JK Wedding Entrance Dance (33+ million views) 4. New Moon Movie Trailer (31+ million views) 5. Evian Roller Babies (27+ million views) Most Watched music videos on YouTube (Global)*: 1. Pitbull “I Know You Want Me” (82+ million views) 2. Miley Cyrus “The Climb” (64+ million views) 3. Miley Cyrus “Party in the U.S.A.” (54+ million views) 4. The Lonely Island “I’m On a Boat” (48+ million views) 5. Keri Hilson “Knock You Down ” (35+ million views) If I were Susan Boyle, I’d get cracking on a cover of a Miley Cyrus song pretty darn quick! I’ll leave you with my favorite from the list: Pilgrim’s Partners: SponsoredReviews.com – Bloggers earn cash, Advertisers build buzz!

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YouTube’s Most Watched Videos of 2009? Susan Boyle Battles a Pitbull

When we shared Google’s first TV ad for its Chrome browser, Marketing Pilgrim’s had mixed opinions about it: some hate it, some loved it. OK, so now we have a new series of TV ads out of Google’s UK office. What do you think of these? My take? I grew up in England–and our UK readers can will relate to this–but the ads look like they were directed by the creator of Bagpuss ! ( via Mashable )

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Will the New Google Chrome TV Ads Convince You to Dump Firefox or IE?