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Twitter may have began as a simple communication platform for friends and family, but it quickly evolved into an amazingly powerful marketing tool. Arguably, becoming one of the most effective resources for marketing and business professionals alike. One of the really great aspects of Twitter for any professional is the ability to target large amounts of people based on their interests and location. It is this niche/geo targeting that enables “web savvy” real estate agents to reach much larger amounts of prospective clients than ever before. ** Traditional marketing serves as no challenge to a successful Twitter campaign. The Power of Twitter Friends To find success on Twitter you need friends, lots of them. The more people that befriend you the better as it extends your reach each and every time you post a new tweet. Building a substantial amount of friends often requires a physical attempt on your part, unless of course you also happen to be famous. Its important to remember that the more targeted your twitter friends are to real estate and/or your area, the more potential leads you will find. Here are a few tips for finding targeted prospects: Location Search: One of the best things you can do is find friends in and around your local area, after all they are likely the ones that will be buying houses there. For example, a search for Portland Oregon turns up a lot of people that live and work in the Portland area. Industry Search: Search for terms like “real estate,, “real estate agent”, “buying real estate”, you could come up with these for days. Many of these searches will return other real estate agents. Don’t fool yourself into thinking that befriending another real estate agent is a bad thing. Agents refer clients to other agents all of the time, don’t pass on that opportunity. Searching for Related Terms: Search for terms such as “need to move”, “house shopping”, “shopping for a new home”, etc. Admittedly, this type of search tends to be less targeted but can still provide additional exposure and possible clients considering a move to your area. Please note: While the Twitter search bar may not look like much at first glance, it harnesses a tremendous amount of power under the hood. The search tips above are designed to drill down into targeted areas of interest and reach more clients. Twitter Tools for Real Estate Agents There are a number of great tools out there that can increase the power of Twitter and decrease the amount of time and effort required to use Twitter successfully. Some that would be valuable to real estate agents are: Twitter Local : Twitter Local is a pretty neat Adobe Air application that allows you to filter tweets by location. This makes finding potential clients in your area extremely easy. Monitter : Monitter allows you to monitor specific terms and keywords as they are mentioned. This is very powerful to a Twitter marketer and can open up a lot of possible new relationships for real estate agents. Twellow : List your real estate business in Twellow a Yellow Pages type listing directory for Twitter accounts. This is also a great place to find other real estate agents in your area and across the country. TweetLister : TweetLister is a really unique service that makes adding your property listings to Twitter easy! This online service automatically converts your listings to tweets and posts them to Twitter. Pretty neat, huh. Twitter, Another Tool for Real Estate Agents Basically, what it boils down to is that Twitter is a unique platform with a lot of potential for maximizing exposure to your real estate business. As with any tool or service, you have to actually use it to make it work. Nothing happens on its own. The great folks behind Twitter have given you the people and the platform, now its your job to do the sorting and marketing. Have fun with it! © 2008 TwiTip Twitter Tips . Twitter for Real Estate Agents – From Tweets to Clients

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Twitter for Real Estate Agents – From Tweets to Clients

By Matt Wilson . Follow him @MattWilsonTV . We all have them—”social media friends”—people who we talk to online but most likely have never met in person. We connected with them because of a common interest via Twitter, engaged in interesting conversation with them and shared a bond, but we don’t really consider them a true friend. Truly using Twitter to its fullest potential means networking not just for casual online interaction but actually creating long lasting relationships. Real friends will shout from the rooftops to promote your brand, real friends collaborate, work together and would do anything for each other. Let’s start making these Twitter friends into your own global network of people who have a vested interest in each other’s success. Besides, what good are your friends if you don’t really know them? But don’t be a creep! Ew, you want to meet me in person? Is it really okay to meet people online? Yes! It’s important to realize that there is a real person behind that avatar—not just another click thru to your blog. Make people feel like they know you. Your Twitter brand should have both personal and professional elements to it. In order to create real relationships your Twitter friends should trust you. Your avatar must look like you! You want people to stop you at events because they recognize you from Twitter. Take the time to look at someone’s profile and website. Know more about your friends than just their handle. Read their bio, check out their website and ask about them. People want to know you care! Post videos of yourself and ask questions—the more interaction people have with you on Twitter, the closer people feel to you. Engage your audience! Help people! If you are helpful on Twitter, chances are you are helpful offline. Networking is all about giving—remember you have to give to get. Providing value on Twitter eventually creates value in real life. Compliment! Flattery goes a long way on Twitter. Tell someone you admire their work and think they are a leader and you are much more likely to make a real friend! Post Twitpics. Your personal brand should have a personality; make sure they know you are real. Take interesting pictures from your everyday life. It doesn’t have to be a picture of your children, simply try a picture from an event you are attending. Now take networking offline! Attend or organize a Tweetup. Use http://twtvite.com to send out invitations. Get a few real friends who are on Twitter together and invite all your respective Twitter friends. Schedule phone calls. Meet someone on Twitter who you’d like to know better? Ask to schedule a phone call. Send a DM and specify a time limit of 10 minutes. Nobody’s time will be wasted. Imagine you did this every day? Don’t want to pay long distance or give out your number? Invite a Twitter friend for a #VirtualCoffee meeting on Skype. Connect face to face and have a real conversation. Have a column on Tweetdeck specifically for people you’d like to meet in person. You can monitor people more closely this way by organizing friends into one big column, or segment them into geographic location. Never eat alone! Traveling? Make a conscious effort to meet people you’ve connected with on social media. Of course meet in a public place and keep things casual. Plan this in advance. Attend Events: Go to tweetups, networking events, conferences, keynote speeches, unconferences or anything with a hashtag on Twitter. Tag everything with a hashtag and let it be known you are looking to do some real life networking. Take the leap! Creating a network of global friends means going out being assertive. Don’t be shy—start approaching people. Set a goal for yourself of 5 real life connections each week. Connect with one person daily or knock them all out in a single day of the week. It’s time to start using Twitter to its potential. [image] © 2008 TwiTip Twitter Tips . Turn Twitter Friends into Real Friends

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Turn Twitter Friends into Real Friends