Alert Blog Reviews

By Sherice Jacob – web designer, copywriter and author of Get Niche Quick! Follow her @sherice Did you know that your Twitter tweets are ripe with search engine juice that you can put to use to get more marketing exposure? Of course, links you post on Twitter, including links in your bio, are automatically no-follow, meaning the search engines will follow them, but “link juice” (like Google PageRank) isn’t carried over. That doesn’t mean the party’s over for optimizing your Twitter page though. Search engines do index Twitter tweets (through “statuses” – which look like this ). So how can you help ratchet your tweets up into search engine results as well as increase your number of followers? By including relevant keywords within your title on your status pages. Twitter creates the title for your status pages by taking up a slew of characters for itself. You can’t change that part (such as Twitter / Sherice Jacob) but you CAN change what comes after it. There are only about 27 characters available for you to use (and you thought fitting something into 140 was tough!), but every little bit counts. In addition to showing up in search engines, when you include keywords in the titles of your status pages, you also become more visible through Twitter’s own search interface, as well as the many search sites out there that comb through Twitter posts and tweets for certain keywords – like this: If I were looking for twitter tips, and these tweets came up in the results, would I want to follow these people to see what else they had to share? Absolutely! And if you click on “View Tweet” for any of these results, you’ll be taken to – surprise! The status page! Status pages are static – which means they will stay there forever unless you delete them or Twitter disappears from the face of the Earth (not likely!) – so use them to your marketing advantage and start including a few keywords in your titles and tweets. Now that you know how to better leverage your titles and statuses, get to work and start optimizing those pages with every link you post! © 2008 TwiTip Twitter Tips . How to Squeeze Every Last Drop of SEO Juice from Your Twitter Page

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How to Squeeze Every Last Drop of SEO Juice from Your Twitter Page

Not to ‘dog pile’ on an industry and a company, in particular, that is obviously struggling, it is important to keep track of where traditional media buys (newspapers, magazines, TV etc) are heading. It’s important to see where the balance may occur between online and traditional as well as a barometer on the economic environment we all are living with but seemingly saying less about these days. Conde Nast has already cut four titles this year which sent a shiver down the spine of the magazine industry as a whole. Now, as the company reports on its 2009 ad page sales it becomes obvious why that kind of move may have been the only choice. The New York Times reports The company’s ad pages at monthly magazines have declined by almost a third since last year, with the company losing 8,359 ad pages this year, according to estimates it released Wednesday. Condé Nast began cost-cutting this fall, closing Gourmet, Modern Bride, Elegant Bride and Cookie. The worst-hit magazines for the year were Architectural Digest, where ad pages fell 49.9 percent; W, where ad pages fell 46 percent; and Condé Nast Traveler, where pages fell 41.1 percent. Details and Wired both fell about 39 percent. Ouch, those kinds of numbers usually have a sound effect attached to them (cue the Wile E. Coyote plummeting to his demise audio). The sound that everyone is waiting for next is the thud of when this trend finally hits bottom. What needs to be watched is that this kind of result is seen as a referendum on the magazine industry as a whole. It’s actually not. The reason that Conde Nast is taking such a beating is that their titles are almost all pointed at the luxury market and the advertising money in that segment has dried up. On the other side of this is the Meredith , publisher of titles like Family Circle, Better Homes & Gardens, Fitness and more is actually doing better than last year. Why? They are reaching more mass market audiences and there is an emphasis from food advertisers and other marketers who provide products and services that focus on people doing more at home so they can save money. Makes sense. So while the newspaper industry as a whole is declining that same kind of blanket statement may not be fair in the magazines because magazines do something that the Internet does as well; provides targeted content to particular segments. As a result, marketers to these segments will buy because there is value. Wow. How about that? You provide value and people buy things. Who woulda thunk?

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Conde Nast Ad Pages Plummet but Not All Doom and Gloom for Magazines