Posts tagged ‘readers’

Most people on twitter want to increase the number of people that follow them. I currently only have about 170 followers and so gaining 1,000 new followers may seem a little ambitious. But I am up to the challenge! Here’s my 10 point plan to get 1,000 new followers this year. (This works out to about 85 new followers per month.) 1. Tweet about new blog posts Whenever I post something new on my blog I will also tweet about it. This may sound obvious but it’s worth mentioning. If you have great content you need to make sure that it gets tweeted. 2. Tweet More Often In 2009 I didn’t tweet every day. There were some weeks where I didn’t tweet at all. I need to change this and make 3 tweets every day. If every tweet garners me 1 new follower then tweeting 3 times a day should give me 3 new followers each day or over 1,000 followers by the end of the year. I could tweet more often than 3 times a day but I fear that it will irritate some of my followers. Since I seldom add new stuff to my blog more than once a day I have made a list of old but valuable blog posts. It is from this list I will pull from to tweet about. 3. Develop a schedule and Tweet at the best times I have found that some times of the day are far better for tweeting than others. It seems that 9 AM to 5 PM Pacific Time are the best times to tweet. I don’t really have any strong empirical evidence and I haven’t run numerous controlled experiments. It’s just what I have observed with my own tweets. So I have developed a schedule to ensure that I tweet about a couple things around 9 AM and again at noon. Hopefully tweeting at the right times will result in more retweets and more followers for me. 4. Make it easy for visitors to tweet about my site If you use WordPress there is a simple plug-in that puts a “ReTweet This” button on every blog post. It allows visitors to retweet your post with a click of button. It also displays how many people have tweeted about it. It’s called Tweetcount and is a free download. 5. Invite people to follow me at the end of each post When people finish reading a post on my blog they ask themselves, “What should I do now?” It’s at this point that you should have a link inviting them to follow you on twitter and get more fabulous updates about the topic at hand. 6. Put a link to my twitter account in my e-mail signature I receive e-mails every day from different people asking me how to get traffic to their website. And I respond to everyone of them By putting a link to my twitter profile at the bottom of these e-mail responses I can get more followers. I have no idea why I didn’t do this before. 7. Have a contest with the winners being picked for my twitter followers I’m not sure exactly how I plan to do this but I hope to have it figured out in a few weeks. The first thing is to find a prize that people actually care about. It has to be something that they would be willing to follow me for the chance to win. I run a blog about how to get traffic to your website (My blog is called Nick’s Traffic Tricks) and I tweet about things related to traffic generation. So I want to gain followers that are interested in this topic. As a result I want to select a prize that will attract these kind of people. If I simply give away an iPod I will probably get lots of followers and most will not be interested in what I tweet about. The results will be that I will gain lots of followers in the short run but most of them will eventually drop off. So the prize I select has to be something that entices the type of followers that I want. (If you have any suggestions on how to successfully run a contest on twitter please leave a comment below!) 8. Write for TwiTip I wrote a guest post for TwiTip a month or so ago. That was probably the single best thing I ever did to get more followers on twitter. Within a few days I had 40 new followers. I’m going to try to write for TwiTip twice a month. This should result in 80 new followers each month. 9. Leverage my email list I have an e-mail list of over 1,000 people that receive my traffic tips on regular basis. And I plan to leverage this list to get more followers on twitter. I will add link to my twitter account at the bottom of each e-mail that I send to my list. I just need to think of a way to really entice them to click the link and follow me. I will also e-mail my list every time I post something new on my blog. At the bottom of each blog post is an invitation to follow me on twitter and that will result in a few more followers. 10. Submit each new blog post to StumbleUpon and OnlyWire Submitting your website to StumbleUpon and OnlyWire will result in more traffic to your website. And more traffic means more people are reading your blog posts and seeing your invitation to follow you on twitter. I’ve personally seen a viral effect with StumbleUpon that increased my twitter following. A couple months ago I posted a fantastic way to get backlinks to your website quickly with little effort. (This was something that my readers loved!) Without my knowing, many of my readers stumbled the post sending a ton of traffic to my blog. A side effect of this was that there was a jump in the number of people following me on twitter. If you do nothing else make sure you stumble your content. I believe this is so important that I will actually stumble your content as well. Just go to: http://nickstraffictricks.com/can-i-stumble-your-site/ © 2008 TwiTip Twitter Tips . How I Will Add 1,000 Twitter Followers This Year

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How I Will Add 1,000 Twitter Followers This Year

I have spent a considerable amount of time in the past year watching the decline and fall of the newspaper empire. At times I have had a ‘you get what you pay for’ take on the situation while at others I find it sad that an important industry is in a rapid downward spiral. Now add to the mix the musings / rantings of Rupert Murdoch and his thought that he can revive his industry through his proposed tactics and you are close to a three ring circus with all clowns and no ringmaster. You see, when I get the most value out of a newspaper it really has nothing to do with the hard news. In fact, I have already heard most of the news that I care about before a newspaper gets my fingers dirty (which I think is one of the cool things about newspapers because there are fewer tactile experiences in the online world). What I devour though in the newspaper is any investigative reporting. Anything that took time to compile and either promotes someone doing good or exposes someone doing bad. That’s one place where the printed ‘news’ works well. There could be others as well. I would like to propose some possible solutions / options for newspapers to consider. Let hard news ‘reporting’ be online and embrace it. The Internet is becoming a more real time medium and the printed word will not be able to compete. As a result, I would love to see in a newspaper a 4-6 page section that is just chock full of snip-its about news items. Just the facts. No opinions. Just a strong aggregation of the high points and no one’s opinion attached. Let me decide what to do next after you have gathered it up for me. Stop telling me what to think. Tell me what you think but don’t force me to think it. Now I am not suggesting that you go the Newsweek route and just have all op-eds all the time because quite frankly I hate that format. It’s arrogant and it is designed to divide and conquer. We have enough divisiveness in this world. What if you just had a strong stable of consistent op-ed type players who clearly identify where there allegiance is and then provide that content for their audience as the other side of the ‘news’. If I don’t like one or the other then I either don’t read it or, even better, I read it to be better informed. Present both sides of arguments REGULARLY as part of your format rather than trying to look balanced by occasionally bringing in someone from the other side as a sacrificial lamb for your readers to offer up to their ideological god. Be truly balanced. Stop taking sides for goodness sake. This Washington Post v Washington Times, right v. left crap is just that. Crap. I would LOVE to see a newspaper talk evenly about both sides of the same coin. That would take guts but I think there is a real market for it. I would read that one for sure. Recognize the real audience. The printed word is more for the thinker, the ponderer (I made that word up so sue me) and the person who wants to digest the news. Online is for the ADHD world we live in of ‘read and reject’ and ‘consume and dsipose’. The quick hit. The surface player. Let the online world serve the ‘real-timers’ and you serve the thinkers. Since an investigative technique takes time to put together there won’t be the ‘it’s old news before the ink hits the paper’ issue. Make a difference. As I stated earlier I think that a newspaper that was out there uncovering the good, the bad and the ugly of the world with long-term investigative pieces that dig deep and create change and impact would be awesome. You would have less staff because you were not concentrating on the minutiae of each insignificant story. Leave that to the online quick hit environment. Be a true change agent. I would pay for that and I think advertisers would to. Embrace bloggers and tweeters. Rather than view the real time nature of the web as a threat and somehow ‘beneath your standards’ embrace it for your readers and help them sift through it. What if you put yourself in the position of telling your dedicated readers that “we trust this or that blog” because of the following reasons. That would be cool. Bloggers would then be a much different animal if your could have a frienemy or co-opetition like relationship rather than a completely adversarial one. Let the engines index your content. This one’s easy. Don’t be an idiot. Stop playing political games. You report news not set public opinion. When you choose sides you actually lose credibility. That’s not reporting that is campaigning. As always there is more and I would love to hear your thoughts. If there is a paper that is doing some or all of these please let me know. Where else could newspapers evolve and take full advantage of the new world media order rather than act like there is a way to preserve their no longer relevant status quo? Thanks for reading and have a Happy Thanksgiving.

Originally posted here:
Options for Newspapers in the New Media World Order