Alert Blog Reviews

I’ve posted before about how certain features can improve your twitter experience. These required a lot of research. After reading hundreds of blog posts, I’ve gained a new appreciation of twitter applications.  One of them is The T wit Cleaner. I primarily use the web interface. I leave tweetdeck on when I’m busy but I’ll use the web to really dive into conversations. I follow over 1000 and,  despite being really picky with my return follows, started to find my friends where getting drowned out. I needed help but didn’t want to spend hours manually going through my list. This is where The Twit Cleaner literally saved my twitter stream. What is the twit cleaner? The Twit Cleaner i s an app by @sidawson that is designed to help clean out your twitter account. According to the FAQ , “it gets your following list, then analyses the profiles & tweets of every single one of those people, looking for certain patterns of behaviour (people not talking, being over repetitive, posting the same links repeatedly, etc).” I’ve run this a couple of times and, frankly, its awesome. Note: The account @twitcleaner isn’t associated with this – you have to make sure to @reply thetwitcleaner . How does it work? The whole process is really simple. First, you have to click the button to request your report. Note that there is a box which, if left checked, will send out a tweet telling your friends about The Twit Cleaner . You are under no obligation to tweet anything. You will then get shown a pop up asking if the application has your permission to access your account. This is safe. I have many friends that develop apps and they only need the information to give you the information you need. You will shortly get sent a DM linking to your report. There is an example report on the about page . Yours will look different and some of the names have changed. Thats cool. That picture was designed to help you understand it better. The report will contain a list of potentially dodgy accounts. Now – just because someone is on a list, doesn’t mean that they are dodgy. I will explain this further, but it just means that they fall into a certain category of behaviors. The main categories are: Dodgy – spam phrases, @ spamming, duplicate links etc Absent – No updates in a month, or fewer than 10 tweets. Repetitive – High numbers of duplicate tweets or links Flooding – So high volume you can’t see anyone else Non-Responsive – No interaction & those that follow back < 10% Everyone is free to use twitter in their own way. Not all of these behaviors are bad. Some people are travelling and thus aren’t on twitter for an extended period of time. Some people use the platform primarily to broadcast. The Twit Cleaner organizes people into subcategories so you can easily choose who you want to unfollow. In my summary, I have a section saything ‘These accounts ignore you.’ Within that, users fall into 3 subcategories. Hardly follow anyone Don’t interact with anyone Have fewer than 10 tweets. Each section is broken up like this. Based on the report, it is really easy to make a decision about who you want to unfollow. This process is really easy. There are two options. You can use the data to manually unfollow people or you can let The Twit Cleaner do it for you. You are given four options: Only unfollow those I don’t select Unfollow the spammy and absent, keep the rest Unfollow the spammy, keep the rest Unfollow the absent, keep the rest. I suggest you use whatever option feels right for you. I always choose to unfollow the users I don’t select. This is time consuming but ensures you don’t accidentally unfollow people. Selecting someone is easy. You just have to click their avatar. Their icon will show up as shaded and that person wont be unfollowed. How much does it cost? Surprisingly, the report itself is free. There is a small charge if your total follow count is over 2000. The prices are: Up to 25,000 – $5 USD Up to 50,000 – $10 USD Otherwise – $20 USD These are very reasonable prices considering what you get. Mini Interview with Si Dawson I was fascinated by this application and so, took the opportunity to ask Si a few questions about The Twit Cleaner . I hope this gives you an insight to what goes on behind the scenes of 1. This was super easy and really thorough. Why did you choose to offer it for free instead of charging? The report is always free. I do charge a small sum if you follow more than 2000 people & want to get us to auto-unfollow for you. 90% of twitter users follow fewer than 2000 people, so for the vast majority of people, the entire process is free. For larger lists, I figured once people saw how useful the report was & how much time it would save them, they’d be happy to pay. The charge is primarily to cover costs on larger reports. For people with massive lists (20k+) it can take literally hours on a quad processor box to do all that analysis. I did have one report that ran for three days. It’s a LOT of work. 2. How much work went into creating and maintaining the twit cleaner? I’d say I’ve spent somewhere in the order of 1500 hours to date. Eg, last night I worked until 5am, & was up again at 9 to deal with tech support issues, minor hiccups etc. That goes on seven days a week. It’s pretty full on. 3. How does using this application improve your twitter experience? I designed it because I tried some auto-follow tools (keyword following, that sort of thing) & quickly start to dread looking at Twitter. There was so much noise, so much junk. The Twit Cleaner categorises everyone you’re following into common groupings – people that just post links, people that never talk to anyone. Those that are just blasting noise out, & not authentically engaging with anyone, oh, & the pure out spammers, & so on. So, by seeing these groupings, it then becomes very easy to go “You know what? I’m actually not interested in following that kind of person.” In my case, I got rid of all the spammers, the link feeds & so on. When I got up the next morning I looked at Twitter, & suddenly it was -interesting- again. It went from 90% noise to 90% interesting stuff. Stuff I liked, information that was interesting to me. It was always there, but I just couldn’t see it because of all the crap. My follow list dropped by about 30% but my enjoyment went up 500%! 4. Do you plan to create more apps that will help the twitter community? I have a couple more apps in the imediate pipeline, yes. Obviously there are some bits of the site that are still a bit average. The functionality is good on the report, for example, but the UI needs to be slicked up quite a lot. So, there’s that. The other things is this – calling in The Twit Cleaner is kind of an emergency situation. Things have gone mad, & you need to get them back under control again. Wouldn’t it be better to not need it in the first place? So, one app (which I already have early beta versions of, but isn’t quite ready for public rollout), is a clean followback – which follows anyone that follows you, but filters them according to the algorithms (so you’ll never follow any spammers). Another is clean keyword searching. So, following people that use certain keywords – all very common already – but again, filtered by the algorithms. You’ll be able to choose which categories you’re interested in following or not. Using these two give you all the power to grow your list & respond to the community, but keep it clean & high value at the same time. I have some even more exciting stuff I’ve been testing out, but it’s too early to talk about that just yet. Suffice to say, it’ll completely revolutionise finding quality people on Twitter. I’m very excited about it. Over to you: Have you used any applications to clean up your twitter account? What was your experience like? Also, if you have any questions about The Twit Cleaner just leave them in the comments. Disclosure: The developer, Si Dawson , is a friend of mine. However I didn’t know that he created this, or that he was a coder, until after using the service. © 2008 TwiTip Twitter Tips . Review of The Twit Cleaner

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Review of The Twit Cleaner

Two weeks ago, it looked like Google might have been . . . well, fibbing. Back in June, the search engine announced that they would no longer redistribute “link juice” around nofollowed links , effectively deprecating the practice of PageRank sculpting. But late last month, it looked like the technique was still effective when SEOmoz published some research to that effect. Not so much, it turns out. Today, Mozzer Danny Dover revisits the tests he used in the original post and shows that the results were, in fact, inconclusive . The short reason is that the test didn’t include enough data to be statistically significant. He’d have to repeat the test with 168 domains (instead of the 20 he used) to assure that the results were meaningful and not merely a fluke. Apparently, there’s been some backlash against Danny and SEOmoz for their innaccurate information. Danny didn’t realize his error until Darren Slatten corrected him in the comments two days after the post had gone live. Naturally, it was too late to unring the bell—and a number of people were very upset that SEOmoz would post something misleading or outright wrong. In his correction post, Danny points out that this is just another example of the power of the Internet. I think it’s good that Danny did more than just update the old post, also publishing a new post to correct the misinformation (and apologize). Two weeks after the correction is fairly quick to reanalyze the data, though it’s possible he could have acted even faster. This is also a microstudy on reputation management and transparency, something we’re a little passionate about around here. As a reminder, back in August, Matt Cutts told SEOmoz that it’d be okay to keep nofollow links in place, though when building new sites or redesignin old ones, PageRank sculpting shouldn’t be a consideration. What do you think? Did everyone handle this situation well?

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Google Didn’t Lie After All

It’s been more than two years since Google’s last big big to enter a government-regulated offline business. They offered some $4.6B for wireless spectrum in an auction in 2008, but it seemed that the multi-billion bid was merely a ploy to get some of their demands for the spectrum met. But that’s not quite the case with Google’s recent application to buy and sell power “much like utility companies do,” according to the New York Times . Google told the Federal Energy Regulation Commission that they need this capability to support their power-hungry facilities with more renewable energy sources. Google created a subsidiary last month, Google Energy, to handle this. As the NYT points out, this isn’t Google’s first look at energy: This is hardly Google’s first foray into the energy world. Over the years, Google has invested in renewable energy projects through its philanthropic and venture capital units. It has also embarked on a number of engineering projects and partnerships to, for example, advance plug-in hybrids and offer tools to measure home electricity usage. And it has an ambitious goal to help develop renewable energy that is cheaper than coal. Bill Weihl, Google’s green energy czar, discussed many of those initiatives and goals in a lengthy interview with The New York Times published on Thursday. Google insists that they’re not getting into the market to trade energy, but if their application is approved, they could sell any surplus energy they own. What do you think? Is this just Google’s carbon-neutrality quest, or a back-door entry into another market?

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Google Applies to Enter Energy Market

According to TechCrunch sources , Google is nearing the final stages of an agreement to acquire DocVerse , real-time Microsoft Office collaboration software company founded in 2007. Sources say the purchase price is $25M. The acquisition seems to make sense as Google and Microsoft square off for battle . The DocVerse website bears the title tag “Make Word, PowerPoint and Excel Work Like Google Docs.” Although Google Docs can already import Word, PowerPoint and Excel files, and already offers the real-time (or pretty close) collaboration, they could certainly improve, especially in the file conversion area. However, we can’t tell yet whether this will be enough as a competitor to Microsoft Office. Microsoft already has a stripped-down, cloud-based version of Word, PowerPoint, Excel and OneNote in testing with some Windows Live SkyDrive users, with public rollout to come in the next six months. Although the initial version of Word didn’t have real time collaboration, Excel did, and they hope to add more collaborative features in 2010. (And the online apps integrate with their offline counterparts, updating off- and online versions simultaneously.) On the other hand, as TechCrunch points out, this purchase will give Google Docs a direct connection to Microsoft Office documents. This could also become a feature for Google Wave, although Google recent bought a company (Appjet) with similar software (EtherPad), which they may integrate with Wave. They’ve already opened up the software code. What do you think? If the deal goes through, how will Google use DocVerse? Pilgrim’s Partners: SponsoredReviews.com – Bloggers earn cash, Advertisers build buzz!

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Google to Acquire DocVerse

Could this be the scariest tweet ever? Twitter’s blog post explanation is somewhat vague and benign sounding: Twitter’s DNS records were temporarily compromised tonight but have now been fixed. As some noticed, Twitter.com was redirected for a while but API and platform applications were working. Boy, that’s an understatement! Twitter was hacked by a group claiming to be the “Iranian Cyber Army.” TechCrunch has the screenshot and additional details: Iranian Cyber Army THIS SITE HAS BEEN HACKED BY IRANIAN CYBER ARMY iRANiAN.CYBER.ARMY@GMAIL.COM U.S.A. Think They Controlling And Managing Internet By Their Access, But THey Don’t, We Control And Manage Internet By Our Power, So Do Not Try To Stimulation Iranian Peoples To…. NOW WHICH COUNTRY IN EMBARGO LIST? IRAN? USA? WE PUSH THEM IN EMBARGO LIST Take Care. Yowsers! Clearly, this is some kind of vengeance for Twitter’s active involvement in the recent Iranian elections fiasco–something our own government encouraged . I don’t know what’s the greater threat here. That something that we rely on so much can be hacked relatively easy, or that I millions of people were unable to tweet “Going to bed, night all.” Scary stuff!

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Twitter Hackers Warn: “Do Not Try To Stimulation Iranian Peoples”

Twitter may have began as a simple communication platform for friends and family, but it quickly evolved into an amazingly powerful marketing tool. Arguably, becoming one of the most effective resources for marketing and business professionals alike. One of the really great aspects of Twitter for any professional is the ability to target large amounts of people based on their interests and location. It is this niche/geo targeting that enables “web savvy” real estate agents to reach much larger amounts of prospective clients than ever before. ** Traditional marketing serves as no challenge to a successful Twitter campaign. The Power of Twitter Friends To find success on Twitter you need friends, lots of them. The more people that befriend you the better as it extends your reach each and every time you post a new tweet. Building a substantial amount of friends often requires a physical attempt on your part, unless of course you also happen to be famous. Its important to remember that the more targeted your twitter friends are to real estate and/or your area, the more potential leads you will find. Here are a few tips for finding targeted prospects: Location Search: One of the best things you can do is find friends in and around your local area, after all they are likely the ones that will be buying houses there. For example, a search for Portland Oregon turns up a lot of people that live and work in the Portland area. Industry Search: Search for terms like “real estate,, “real estate agent”, “buying real estate”, you could come up with these for days. Many of these searches will return other real estate agents. Don’t fool yourself into thinking that befriending another real estate agent is a bad thing. Agents refer clients to other agents all of the time, don’t pass on that opportunity. Searching for Related Terms: Search for terms such as “need to move”, “house shopping”, “shopping for a new home”, etc. Admittedly, this type of search tends to be less targeted but can still provide additional exposure and possible clients considering a move to your area. Please note: While the Twitter search bar may not look like much at first glance, it harnesses a tremendous amount of power under the hood. The search tips above are designed to drill down into targeted areas of interest and reach more clients. Twitter Tools for Real Estate Agents There are a number of great tools out there that can increase the power of Twitter and decrease the amount of time and effort required to use Twitter successfully. Some that would be valuable to real estate agents are: Twitter Local : Twitter Local is a pretty neat Adobe Air application that allows you to filter tweets by location. This makes finding potential clients in your area extremely easy. Monitter : Monitter allows you to monitor specific terms and keywords as they are mentioned. This is very powerful to a Twitter marketer and can open up a lot of possible new relationships for real estate agents. Twellow : List your real estate business in Twellow a Yellow Pages type listing directory for Twitter accounts. This is also a great place to find other real estate agents in your area and across the country. TweetLister : TweetLister is a really unique service that makes adding your property listings to Twitter easy! This online service automatically converts your listings to tweets and posts them to Twitter. Pretty neat, huh. Twitter, Another Tool for Real Estate Agents Basically, what it boils down to is that Twitter is a unique platform with a lot of potential for maximizing exposure to your real estate business. As with any tool or service, you have to actually use it to make it work. Nothing happens on its own. The great folks behind Twitter have given you the people and the platform, now its your job to do the sorting and marketing. Have fun with it! © 2008 TwiTip Twitter Tips . Twitter for Real Estate Agents – From Tweets to Clients

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Twitter for Real Estate Agents – From Tweets to Clients