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It’s hard to believe that it’s already been almost one year that Carol Bartz has taken the top position at Yahoo! She officially celebrates the one-year mark next week but is taking a look back at what was probably a whirlwind event no matter how much experience she brought to the table. Bloomberg reports that Bartz recently gave herself an interesting grade for her performance for the year: a B-. Why is that interesting? It’s interesting to me because it seems to be pretty honest. It’s saying “Hey, I did OK and everything is OK but there is room for improvement.” I appreciate the honesty because she places herself precariously close to a C grade, which is just average. So what were Ms. Bartz’s own words? Carol Bartz gives herself a B-minus in her first year as chief executive officer of Yahoo! Inc., saying she could have moved faster to reorganize the company and strike a Web-search agreement with Microsoft Corp. “It was a little tougher internally than I think I had anticipated,” Bartz, 61, said in an interview at Yahoo’s headquarters in Sunnyvale, California. “I did move fast, but this is a big job.” The Bloomberg article paints the picture of Bartz being dealt a ‘tough hand’ (does this writer also cover politics for them?) which can be perceived as the truth, an excuse or a combination of the two. You’ll have to make the call on that one. Her year though started with a lot of work to clean up that ‘tough hand’ which did include dismal economic conditions overall. After becoming CEO, Bartz cut her staff by 5 percent, shuttered underperforming businesses such as the GeoCities Web- hosting site and installed her own management team. Then she broke out the big pen for “boat loads” of fun in the Microsoft, bingahoo, Ya-bingaroo or (insert favorite name here) deal in July, which began the end of the era of Yahoo as a search engine. A partnership with Facebook was thrown in for good measure as well. Now the company is concentrating on its strengths and trying to reclaim its identity in a manner of speaking. The company also has been hiring people for sales and engineering, tapping into the savings generated by its cost- cutting efforts. “A very good company kind of got buried,” Bartz said. “It is coming out.” Last year also saw some pretty dismal financial performance but Bartz is unapologetic which comes as no surprise. Despite these numbers the stock was up 38% for the year. Go figure. Yahoo’s sales have fallen for four straight quarters, and its stock trailed the Nasdaq Composite Index in the past year. “We came out of one of the worst climates ever,” Bartz said. “And if you look at growth of Fortune 500 companies, only being down 12 or 15 percent is damn good. I’m not going to apologize for our growth.” Funny how being down 12-15 percent can be spun into a sentence that implies growth where there was none. Anyway, now that the strains of “Auld Lang Syne” are fading fast, what does Bartz say is ahead for Yahoo? Bartz said she plans to do more acquisitions this year, probably of less than $1 billion apiece. Potential targets include overseas companies and data-analytics businesses that help advertisers assess their results, she said. Bartz said the company continues to improve its products, such as its home page and e-mail service, though she didn’t give specifics. Last year, Yahoo unveiled a new version of the home page, the site’s first major upgrade since 2006. Yahoo is likely going to need to make some serious noise in the upcoming months to be heard above the din that is being made by Google and all the others in the Internet space. What do you think the upcoming year(s) have in store for them?

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Yahoo CEO Carol Bartz Gives Herself A Grade for Her First Year

So you are bit.ly and you just suffered through the announcement that your already crowded area of the Internet space has been sat on by the 800 pound Google gorilla with their announcement of the arrival of their own URL shortening service . That can make for a rough day. Sure competition is a good thing because all ships rise with a rising tide. Google makes those tides rise so fast sometimes though that the little ships get tossed in the air and don’t always land well. Well, bit.ly is trying to do its part in making the URL shortening industry a little more interesting. They have announced their new Pro service. One wonders if they needed to announce it a little more hastily than anticipated considering the new “Google’s in the URL shortening house!” scenario. At any rate they are offering a chance for users to provide customized / personalized / whatever-ized shortened URL’s for those looking t stand out from the crowd. Their blog’s description goes a little something like this : As part of our initial beta program, we’re making custom URLs available to a limited number of large and medium-sized Web publishers and bloggers, including AOL, Associated Content, Bing, Clicker, The Daily Telegraph, foursquare, GDGT, Hot Potato, The Huffington Post, IGN, kickstarter, Meebo, MSN, /Message (Stowe Boyd), The New York Times, OMGPOP, oneforty.com, The Onion, slideshare, someecards, TechCrunch, The Wall Street Journal Digital Network — which includes WSJ.com and MarketWatch.com — and blogger Baratunde Thurston (baratunde.com). Users and publishers benefit from the additional transparency that this private-label service provides. When you see a short URL like nyti.ms, you know the destination web site before clicking on the link. OK, good if you are one of the big boys. Goes on the wish list of most others. In addition the service is introducing a new dashboard as well. Go check out the picture at their blog which has itty-bit.ly print for you to strain over. The readable words from bit.ly about the dashboard are We’re also excited to be introducing a unique real-time dashboard that will provide publishers with even more information about their bit.ly traffic. It’s a real-time view of how a given publisher’s content is being distributed across networks like Twitter, Facebook, and MySpace and services like email, SMS, and instant messenger. Now, I have to admit that this is cool. It’s fun to see this kind of innovation from someone other than the big names. I can’t help but wonder though just how long this kind of innovation will be available now that Google has entered the space. I have been a fan of Google for quite some time but it is starting to feel a little too ‘big brotherish’ at times. When Google talked about the 3 S’s of their URL shortening service (security, stability and speed) all I could think about is the speed with which they are going to take all of the air out of the room for the little guy in this space and determine who may be allowed to stick around. What if Twitter decides to remove bit.ly as their default URL shortener and creates Twi.tr for their own branding purposes? There may be too much muscle for a player like bit.ly to stick around no matter how much innovation they provide. Am I overreacting here? I’m sure you will let me know because that’s your job here at Marketing Pilgrim. Let’s hear it.

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A bit.ly of Interesting News

Mark Zuckerberg and I aren’t Facebook friends. That’s cool; I don’t know him. Until recently, all I could see of his profile was his picture, networks and friend list. But this morning, either the Facebook CEO had decided that’s what’s good for the goose is good for the gander, or even he didn’t know what the new privacy settings changed. I’m going to guess that it was B, because since the articles on True Slant and ValleyWag have run, Zuckerberg’s profile is a lot more private. On his Page (where you can be his fan, not to be confused with his profile), Zuckerberg defends the change: For those wondering, I set most of my content on my personal Facebook page to be open so people could see it. I set some of my content to be more private, but I didn’t see a need to limit visibility of pics with my friends, family or my teddy bear Oh, really? Because when I try to visit his profile, I get a “Mark only shares some of his profile information with everyone.” message at the top of his profile, and no photos. Zuckerberg does still share some of his info with everyone: his basic info, personal info (only the about me: “i’m trying to make the world a more open place.”), education and work, and five of the pages he’s a fan of. (These five rotate; screen caps from the privacy changes indicate he has 17 pages.) Also public: his links, friends and events. There is, of course, another possibility as to why some people like Kashmir Hill can see his photos—they have mutual friends (Hill’s is another Facebook employee). When you update your privacy settings, the new default setting for photos is to make them visible to “Friends of Friends.” (I’ve contacted Ryan Tate to see if he also has at least one mutual friend, but haven’t heard back yet. Mark and I share no friends.) But really, as Facebook is pushing more people to go public, and if Zuckerberg is really “trying to make the world a more open place,” he could do a lot more opening himself. The CEO of the site might be seen as an example to users—and if he really wants them to go public, should he be willing to do the same? What do you think? Was this an accident on Zuckerberg’s part, or because Tate and Hill have mutual friends?

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Even Mark Zuckerberg Isn’t Sure About Getting More Public

By Kalvin “Dr. Kal” Chinyere, M.D. of Dr. Kal’s Weight Loss Tips . Follow him @DrKal . TwitPic is an excellent application that further boosts Twitter’s usefulness. However, so many people use TwitPic incorrectly. Tweeters use TwitPic to tweet pictures of their children at Disney World or pictures of their grandmother at her 100th Birthday Party. C’mon! Your kids are not that cute, and your grandmother??? I don’t even want to see a picture of Halle Berry when she’s 100 years old. Using TwitPic as if it were Flickr is similar to using your iPhone as if it were an iPod. You are missing out on all of its capabilities. Below are 10 ways to use TwitPic to improve the quality of your life and the lives of those around you. How to Use TwitPic Weight Loss Pictures: Use TwitPic to chronicle your weight loss. Every Wednesday is Weigh-In Wednesday. Have someone take a picture of you and Tweet It! Sharing pictures of yourself will motivate you and your followers. Funny Pictures: Use TwitPic to spread laughter across the Twitterverse. If you see something funny, take a picture and Tweet It! Laughter decreases stress and this will lengthen the lives of your followers and help them lose weight. Drunk Pictures: Use TwitPic to improve your vision. You are out on the town and you have been drinking heavily. You meet someone who you find extremely attractive. Before you get into a cab with the attractive stranger, take a picture of them and Tweet It! Have your followers review the picture. There is nothing wrong with waking up to Ugly Betty, as long as you were not thinking you went home with America Ferrera. Food Pictures: Use TwitPic to get food advice. You are on a diet and you are unsure if you should eat something. Take a picture and Tweet It! One of your followers may convince you not to eat it. They may also just give you the nutritional information so you can log it properly. Blind Date Pictures: Use TwitPic to set up better blind dates. You are considering setting up one of your friends on a blind date. Before you take the plunge, take a picture and Tweet It! Make sure you send it to your followers that know your friend. Let the Twitterverse decide if you should continue with this “hook up.” Cheat Day Pictures: Use Twitter for memories. You are on a diet and it is time to eat your weekly Cheat Meal. Before you devour your food, take a picture and Tweet It! The picture will serve as a positive reminder for the rest of the week. If the food really looks good, send it to @FoodPorn also. Five-Second Rule Pictures: Use TwitPic to destroy the five-second rule. Your food just fell on the floor. You are thinking about enacting the five-second rule. Stop it. You are an adult. Instead, take a picture and Tweet It! Let the Twitterverse decide if the number of hairs and dirt particles exceed the eating threshold. Rash Pictures: Use TwitPic for medical diagnosis. You have a rash, but you don’t have health insurance. Don’t cry. Instead, take a picture of your skin disfigurement and Tweet It! There are thousands of physicians on Twitter, including myself. If we cannot diagnose your rash, at least your picture will serve as a warning to anyone considering dating you. Sanity Pictures: Use TwitPic to prove your sanity. You just saw Big Foot, the Loch Ness Monster, Notorious B.I.G., Elvis, Tupac, Santa Claus, or Pauly Shore. Take a picture and Tweet It! Now when you tell the story, your followers will not have you put in a Twitter Straight Jacket. Neighbor Pictures: Use TwitPic to bond with your neighbors. You just saw your neighbor “making out” with someone who is not their spouse. Take a picture, but DON’T Tweet It! Instead, use the picture to extort money from them. If they refuse, Tweet It! Hopefully, you now understand how to unleash the full power of TwitPic and you will save the pictures of you kissing your dog for Flickr. These are the ways I use TwitPic. If you have better methods, leave them in the comments. I’ll steal them, claim them as my own, and use them in my next post. Photo by Shermeee © 2008 TwiTip Twitter Tips . 10 Better Ways To Use TwitPic

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10 Better Ways To Use TwitPic