Performics reports that Twitter may be the place to get your brand mentioned if you want social networkers’ attention, according to MediaPost . Nearly half (48%) of those who saw a brand mentioned on Twitter turned to a search engine to research that brand. Other social networks lagged far behind, with 34% researching. However, the study of 3000 active social networkers showed that 70% were on Facebook, and 22% were on Twitter. So of those respondents, 32 researched a brand from Twitter, while Facebook sent 714 running to their search engine of choice. 30% of those surveyed admitted they’ve learned about a product, service or brand from a social network (considerably more than the
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Consumers Sharing Brand Opinions on Social Networks