According to a recent survey by email marketing company VerticalResponse , small and medium businesses are wising up to online marketing. For their 2010 plans, they’re big into SEM, social media and email marketing—but interest in banner ads is quickly waning. 54.2% of SMBs do not plan to use banner ads online next year. Of those that are currently using banner ads, less than 20% of businesses with 11-100 employees reported increasing their banner spend this year (and about 7% of businesses with
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SMBs Abandoning Banners