Posts tagged ‘number’

If you are easily the number 3 horse in a three horse race does it do you any good to start saying negative things about how you race? Probably not. In fact, it’s probably better for you to act a little more confident, train a little harder and do something that will move you out of the basement. This horse I am referring to is Microsoft’s Bing. One of the ways that they have decided to move up in the race is to ingest the number 2 horse (Yahoo), which is a decent play but the final product is still very far off. In the meantime it’s best not be saying the following in a Bing forums thread as reported by Search Engine Roundtable , especially if you are Program Manager at Bing Webmaster Center, Brett Yount It is well known in the industry that MSNbot is fairly slow. Ok, maybe it is well known to the industry insider but the rest of the world may not have that level of understanding. When you say something like that though now they can and not much good can come from that kind of ‘exposure’. Bing has had a pretty quiet start to the new year thus far. With all of the talk of mobile devices and mobile ad platforms and things of the future maybe that warrants Bing being left out of the conversation? Whatever the reason, maybe the better way to make the news is to be reporting on upgrades and improvements like the number one horse has been doing for the past three plus months. Ooops, I forgot. Steve Ballmer was busy promoting Bing at CES this week with inspiring words of innovation like these which I found in Forbes “More than ever we are delivering the experiences that people want, where they want them, wherever they are,” Ballmer said in his second-ever keynote speech at the Consumer Electronics Show on Wednesday night. “And of course we Bing we Bing we Bing we Bing Bing Bing all the time, at least in my world.” I don’t know about you but this kind of ‘activity’ isn’t exactly inspiring me to confidence that Bing may never be more than a distant second with its Bingahoo offering to Google for a very long time. Your thoughts?

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Bing Needs to Say Something Different

Most people on twitter want to increase the number of people that follow them. I currently only have about 170 followers and so gaining 1,000 new followers may seem a little ambitious. But I am up to the challenge! Here’s my 10 point plan to get 1,000 new followers this year. (This works out to about 85 new followers per month.) 1. Tweet about new blog posts Whenever I post something new on my blog I will also tweet about it. This may sound obvious but it’s worth mentioning. If you have great content you need to make sure that it gets tweeted. 2. Tweet More Often In 2009 I didn’t tweet every day. There were some weeks where I didn’t tweet at all. I need to change this and make 3 tweets every day. If every tweet garners me 1 new follower then tweeting 3 times a day should give me 3 new followers each day or over 1,000 followers by the end of the year. I could tweet more often than 3 times a day but I fear that it will irritate some of my followers. Since I seldom add new stuff to my blog more than once a day I have made a list of old but valuable blog posts. It is from this list I will pull from to tweet about. 3. Develop a schedule and Tweet at the best times I have found that some times of the day are far better for tweeting than others. It seems that 9 AM to 5 PM Pacific Time are the best times to tweet. I don’t really have any strong empirical evidence and I haven’t run numerous controlled experiments. It’s just what I have observed with my own tweets. So I have developed a schedule to ensure that I tweet about a couple things around 9 AM and again at noon. Hopefully tweeting at the right times will result in more retweets and more followers for me. 4. Make it easy for visitors to tweet about my site If you use WordPress there is a simple plug-in that puts a “ReTweet This” button on every blog post. It allows visitors to retweet your post with a click of button. It also displays how many people have tweeted about it. It’s called Tweetcount and is a free download. 5. Invite people to follow me at the end of each post When people finish reading a post on my blog they ask themselves, “What should I do now?” It’s at this point that you should have a link inviting them to follow you on twitter and get more fabulous updates about the topic at hand. 6. Put a link to my twitter account in my e-mail signature I receive e-mails every day from different people asking me how to get traffic to their website. And I respond to everyone of them By putting a link to my twitter profile at the bottom of these e-mail responses I can get more followers. I have no idea why I didn’t do this before. 7. Have a contest with the winners being picked for my twitter followers I’m not sure exactly how I plan to do this but I hope to have it figured out in a few weeks. The first thing is to find a prize that people actually care about. It has to be something that they would be willing to follow me for the chance to win. I run a blog about how to get traffic to your website (My blog is called Nick’s Traffic Tricks) and I tweet about things related to traffic generation. So I want to gain followers that are interested in this topic. As a result I want to select a prize that will attract these kind of people. If I simply give away an iPod I will probably get lots of followers and most will not be interested in what I tweet about. The results will be that I will gain lots of followers in the short run but most of them will eventually drop off. So the prize I select has to be something that entices the type of followers that I want. (If you have any suggestions on how to successfully run a contest on twitter please leave a comment below!) 8. Write for TwiTip I wrote a guest post for TwiTip a month or so ago. That was probably the single best thing I ever did to get more followers on twitter. Within a few days I had 40 new followers. I’m going to try to write for TwiTip twice a month. This should result in 80 new followers each month. 9. Leverage my email list I have an e-mail list of over 1,000 people that receive my traffic tips on regular basis. And I plan to leverage this list to get more followers on twitter. I will add link to my twitter account at the bottom of each e-mail that I send to my list. I just need to think of a way to really entice them to click the link and follow me. I will also e-mail my list every time I post something new on my blog. At the bottom of each blog post is an invitation to follow me on twitter and that will result in a few more followers. 10. Submit each new blog post to StumbleUpon and OnlyWire Submitting your website to StumbleUpon and OnlyWire will result in more traffic to your website. And more traffic means more people are reading your blog posts and seeing your invitation to follow you on twitter. I’ve personally seen a viral effect with StumbleUpon that increased my twitter following. A couple months ago I posted a fantastic way to get backlinks to your website quickly with little effort. (This was something that my readers loved!) Without my knowing, many of my readers stumbled the post sending a ton of traffic to my blog. A side effect of this was that there was a jump in the number of people following me on twitter. If you do nothing else make sure you stumble your content. I believe this is so important that I will actually stumble your content as well. Just go to: http://nickstraffictricks.com/can-i-stumble-your-site/ © 2008 TwiTip Twitter Tips . How I Will Add 1,000 Twitter Followers This Year

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How I Will Add 1,000 Twitter Followers This Year

As much as many of us like to think that we’re highly organized and efficient when it comes to our use of Twitter, there is in fact a lot we can do to make our lives easier. In the last couple of weeks I’ve adopted some fairly radical measures to streamline and improve my use of Twitter, which I’ll share with you here. 1 – Cut the Number of People You Follow The temptation when you first start using Twitter is to embark on a ‘follow rampage’. You add the news sites you read, the bloggers you respect, friends, family, colleagues, business contacts and in turn many of the people that follow or are followed by these accounts. This seems like a great idea at first, but you find you soon reach a tipping point – in my own case, by following close to 2000 people, Twitter had become nothing more than a never-ending deluge of noise, with useful and informative Tweets getting lost amongst the junk. Even by setting up user lists in Seesmic Desktop (the desktop app I use), I was finding it ever harder to keep up. A couple of weeks back I made the decision to cut back on who I followed. It was time to ‘purge’. Before hitting the unfollow option in earnest, I realised it would be a wise idea to set myself some criteria for who I should keep: – Is the person I’m following bringing any real value to me? The million dollar question. It’s very easy to follow someone just because everyone else is, or because you they have a job that gives the assumption that their tweets will be useful. Often this couldn’t be further from the truth. – Is the person I’m following tweeting unique information and links or are they mainly retweeting stuff I’m already getting from other sources? – Does the person I’m following follow me and if they do, do they ever communicate with me or retweet what I put out there? I’m sure there’s plenty of further criteria of your own that you could add, but this is what suited me personally. Next, I realised that as I was currently following so many people, it would take me many hours to go through everyone using Twitter on its own. Thankfully there’s some great tools available to help you. I used Your Twitter Karma , so I’ll describe the process I went through in using this tool specifically. When you log in to Your Twitter Karma (be patient – it can take a few minutes to load your details) you’re presented with a huge list of Twitter users. Under each itemised Twitter account it tells you whether you follow that person, whether they follow you, or whether you both follow each other. Clicking on the avatar brings up that person’s Twitter profile, so you can refresh your memory as to who they are, what they do, and whether their tweets are of value to you. Next comes the evil part! The purge . . . Select the users that you wish to stop following, by clicking the checkbox next to their avatar. This can be quite a time-consuming process, but it’s well worth it in the long run. When you’ve selected everyone you want to unfollow, click the ‘bulk unfollow’ button at the bottom of the page. All done! Now check your Twitter profile to check that your follow count has dropped to what you expect. Be prepared that your follower count may also drop slightly, as some people use auto-follow / auto-unfollow tools that will drop you if you drop them. 2 – Effectively Manage the Remaining People You Follow In my case, once I’d purged my account I was left with around 200 people I was still following – a drop of over 2000! In return about 200 people stopped following me. Once I’d got over what I’d done, it was time to effectively manage who I was left with. This next step is very easy to undertake. Most desktop Twitter applications (such as Seesmic Desktop and TweetDeck) allow you to set up usergroups, whereby you can classify the people you follow into distinct groups, such as ‘friends’, ‘colleagues’, ‘business’, ‘celebrities’ etc. In future when you get a new tweet for someone you have allocated to a group it will appear in the appropriate group column. This way you can find and read it with far less difficulty. Twitter now also allows you to set up lists as well, so you can group together people in a similar way. 3 – Be Prepared to Fall in Love With Twitter All Over Again I know that what I’ve described sound quite radical, but believe me, if Twitter has become an out of control stream of tweets that you can’t keep up with, it really is your only option. Now i’ve drastically cut the number of people i follow down to the bare bones, I’ve rediscovered my love for this great tool. Additionally, whereas before I wouldn’t have dreamed of using Twitter on my iPhone, now I can login to the likes of Tweetie and thumb my way through tweet after tweet of valuable information (and the odd piece of celebrity gossip!). The value is back! Please note: Undertake the steps I’ve outlined at your own risk. I can not be held responsible for anything that may happen to your Twitter account as a result of following what you read here. Also be warned that it is not advisable to bulk-unfollow Twitter accounts then bulk-follow new accounts, as Twitter may deem you to be mis-using their service and suspend your account without notice. © 2008 TwiTip Twitter Tips . Why It Pays To Purge – When and How to Unfollow

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Why It Pays To Purge – When and How to Unfollow

Ad Age today summarize the state of the search engine marketing industry —and it’s largely good, including the fact that we’ve weathered the recession well so far, we’ve seen tremendous growth over our lifespan and most marketers are convinced of, interested in or doing SEM in some form. Naturally, the report focuses on the elephant in the room—the biggest search engine in the world. Google dominates the search market in almost every country of the world—but there are a few places where competitors might be able to find a chink in Google’s armor. Bingahoo is cited as one possible challenger, although by the measure Ad Age is using, a combined Yahoo/Bing share would be 26% to Google’s 65% of the market. However, Bing has shown notable success, including a report from Nielsen in July: According to Nielsen data from July for the U.S., 27% of Google searchers also used Bing at least once that month, and 39% used Yahoo. Of course, the same holds true for Bing and Yahoo searchers — a majority of them also use Google. We saw similar reports on low search-engine loyalty back in February as well, even before Bing and its marketing blitz. But the fact that people are at least trying Bing bodes well for Microsoft—since CEO Steve Ballmer pledged to spend up to 10% of MSFT’s operating income a year to pushing Bing to the top of the heap (up to $2b/yr). The other major area is mobile search . While lots of people do turn to Google for their mobile search, just like they do with . . . “immobile” search—and Android is helping with that—Ad Age reports that the number of mobile Internet devices outweighs the number of computers—which means that lots of mobile Internet users don’t have a desktop habit of Googling. Instead, they may use whatever default their service provider or phone includes (again with the Android). What do you think? Does it really matter if Google is so dominant in the search industry, or is fine and dandy (as long as they don’t penalize your site)? Can they be beaten?

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Where Can Google Be Beaten?

It’s a slow news day so we’ll just enter into the realm of ‘what ifs’ and ‘maybe, kinda, sortas’ for a minute and imagine a world without barriers. Sounds nice doesn’t it? Imagine a place where you would be able to have the best possible smart phone device for you personally regardless of who your carrier is or is not partnered with. Imagine there’s no dropped calls …. it’s easy of you try. I think I may be channeling John Lennon …… Anyway, what I am imagining based on a report from All Things D is the ability to possibly have an iPhone even though I am a Verizon customer for the foreseeable future. That’s an interesting prospect for sure but one I will have to do a ‘wait and see’ on. Apple has a lot to gain by ending iPhone carrier exclusivity in the U.S. and signing up Verizon as a second carrier partner. ….such a deal could more than double U.S. iPhone sales in the near term. That said, it does have some noteworthy downsides, top among them, the end of the estimated $450-per-iPhone carrier subsidy AT&T (T) has been paying. That’s the word from Broadpoint AmTech analyst Brian Marshall, who believes Apple (AAPL) will bring the iPhone to Verizon (VZ) in the second half of 2010 and forfeit AT&T’s “sweetheart” carrier subsidy as a result. With the number of iPhone apps growing at the current rate of ‘really fast’ and the B to B marketing crowd seeing the value of building apps for branding purposes this is a great bit of speculation that I hope comes to fruition. While I have thought that going “droid’ may allow for me to have the best of both worlds I have to admit that having two devices now (BB Storm or phone, e-mail etc and iPod Touch for music, apps etc.) is a pain. I am not so convinced now that having a droid device and the iPhone is a good thing because carrying two separate devices is just not a good thing. As this plays out marketers are going to have to make some hard choices as to which platforms they tie their marketing budgets to. While many look at the number of devices that Apple will sell if they were out from under the AT&T deal as weighed against the smaller subsidy the real money is in the apps. If twice as many people have an iPhone then the app sales go through the roof and Apple has a license to print money. Well, one thing this whole aura of uncertainly has created is one less droid device sale. I’m holding out to see if this Verizon and iPhone thing happens. Until then I’ll just suffer. Actually, I can’t seem to make up my mind on this one. Maybe I’m channeling Brett Favre ……

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Verizon and iPhone in 2010?