Alert Blog Reviews

What’s with Google and their constant upgrades and innovations? What is it with these guys? You would think that they are trying to improve and stuff. The latest, and personally I think one of the coolest, service introductions is the “Near You Now” feature on Google.com for mobile. It’s pretty simple. Your location is known by Google (if you allow it of course) so it simply tells you what is “near you now” with regard to restaurants, local services (i.e. animal hospitals, dentists, drugstores, gyms, parking lots etc), coffee shops, lodging, shopping and a lot more. Google’s blog tells us a bit more : “Near me now” was designed to address two user problems. First, we wanted to make it fast and easy to find out more about a place in your immediate vicinity, whether you’re standing right in front of a business or if it’s just a short walk away. Second, we wanted to make searching for popular categories of nearby places really simple. Imagine that you emerge from the subway station and you want to grab a coffee, but you don’t see a coffee shop around you. You can simply search for all nearby coffee shops by using “Near me now”. To search other categories of places not shown, “Browse more categories” provides access to our local search product with more category choices. Pretty slick. Watch out other local apps like Yelp. This one really works although I can’t figure out why my location keeps coming up with Chinese characters but I’ll survive (neither me or my iPod have been to China unless that’s where it was “born”?). Anyway, “Near me now” is currently available in the US for iPhone (OS 3.x) or Android-powered devices with version 2.0.1 or later. While this video demo is one of the cheesiest ever, it does show how the service works. Try to ignore the music, I dare you.

Read this article:
Google Tells What is “Near You Now”

How many times have you heard it said in business (or anywhere for that matter) that how you respond to a problem is more important than the problem itself? It’s said over and over again because it’s simply good advice. Well, Google had a chance to practice that principle last night when it began sending out e-mails to those with listings in the Local Business Center. Search Engine Land’s Barry Schwartz reports of the issues that occurred . Starting last night, Google began sending out the monthly (or so) Google Local Business Center updates. The updates go out via email and contain analytical information about how many times a listing was viewed, clicked on, and other miscellaneous analytics. The analytics are a summary of what they would see in their Google LBC analytics dashboard. But instead of these emails going to their actual business owners, they went to the wrong business owners. Schwartz received information for a business that was 1,500 mile from his location and he was not the only one having the experience. To Google’s credit they recognized the error and set things straight as quickly as one might expect. The following was sent to Barry so he could help the rest of us get some clarity on the issue. Of course, it doesn’t hurt your ability to get these kinds of responses when you are the News Editor of Search Engine Land. In other words, not everyone received the following explanation right away. As you’re aware, we send a monthly newsletter to our Local Business Center users, featuring product news and a glimpse at the Dashboard statistics which show the traffic Google properties drive to their listing. Shortly after sending the newsletter to a small portion of our users last night, we discovered that some emails included incorrect business listing information. We promptly stopped sending any further emails and investigated the cause, which we found to be a human error while pulling together the newsletter content. We’d like to sincerely apologize to all the business owners impacted and assure all our users that we’re working hard to ensure that nothing similar will happen again. Oh no! It appears that there may be a Googler who is, gulp, human and made a mistake. Of course it would never be one of the thousands of faithful servers around the world, it had to be one of those pesky human thingys. All kidding aside, as Schwartz points out, the data is pretty innocuous. It could even be looked at as a sideways form of advertising to a very small market because now people know about a business somewhere else that they never heard of before. Google later sent an automated reply to all those impacted by this glitch and it appears that all is well in the world again. While I would rather not have something like this happen I have to give Google credit for calling themselves on the error and working to make it right. Hopefully, any of the business owners who got the wrong data would treat one of their mistakes with the same approach. Pilgrim’s Partners: SponsoredReviews.com – Bloggers earn cash, Advertisers build buzz!

The rest is here:
For Google Maps It’s Not the Problem but How You Handle It

Google is ‘all in’ on mobile. AdMob purchased . Operating systems and devices in place. Announcements out the wazoo on just about everything as of late. Now, there is the ability to have your contact phone number show up on your ads on high end mobile devices and the call costs the same as a click. Earth shattering? Nope but it adds to the Google news wave that seems to keep growing. Search Engine Land reports on the announcement that went out to AdWords advertisers recently “your location-specific business phone number will display alongside your destination url in ads that appear on high-end mobile devices. Users will be able to click-to-call your business just as easily as they click to visit your website. You’ll be charged for clicks to call, same as you are for clicks to visit your website.” Google’s variation on the ‘pay per call’ theme is one that should resonate with advertisers for sure. The ability to click on a phone number and make a call has been in place on the organic side but now advertisers can benefit from this smart phone opportunity. I don’t know about you but the rate of innovation from Google in the past few months looks like their version of “Shock and Awe”. There appears to be few areas that they are not busy at improving on and making sure that the world is aware of it. As a result it’s tough for anyone else to get an innovative word in edge wise. While it’s interesting to watch, it’s also the kind of stuff that makes some queasy. It seems that each time Google provides a service that another competitor does there is the underlying current of “there goes the competitive neighborhood”. This eventually may lead to even more talk of Google being too pervasive and too powerful. When does the “whoa, wait a minute there big fella!” talk turn into action from either a competitor or the government itself? Maybe this year will be the year of ‘intervention’. Personally, I hope not but it may not be avoidable.

View post:
Google to Add Mobile ‘Click to Call’ Feature to AdWords

Google sure knows how to make an announcement. In the past 48 hours or so there have been updates to how personalization of search occurs, the unveiling of several new real-time / social / mobile features but that isn’t all the Google has decided to unleash on the market. Yesterday’s event at the Computer History Museum was the site of the real-time search announcement that pretty much took the wind out of the sails (and sales?) of other competitors’ efforts to beat Google to the real-time punch. Honestly that would have been enough to have everyone reminded of who the big dog is in the search marketing house but Google didn’t stop there. ReadWriteWeb covered the event and tells us of 5 more areas that Google announced innovations including some Android specific apps that are pretty cool. Looks like everyone including Apple has been put on warning. Near Instant Voice Recognition – Need a quick translation from English to Spanish? A new product prototype offers the ability through your mobile phone via the cloud. Look for most major language translations by the end of 2010. Customized Suggest Based on Location – When you start typing a search on your mobile application would be helpful if your location would be used to make the right suggestions? Of course. A demo of this service during the event yesterday demonstrated on one phone that believed it was in Boston and one that believed it was in San Francisco. Upon typing the letters “RE” the Boston phone suggested searches for Red Sox, the local baseball team. The San Francisco phone suggested a search for REI, the outdoor gear outfitter. Google Product Search Tied to Local Inventory – Just like it reads. Mobile product search will tell you location of a product and its availability. Near Me Now – Google.com on mobile, starting today on Android phones, will offer top-level search categories like restaurants or stores on the front page. Click that button and you’ll see the closest-by search results ranked by user rating. Google Goggles – This is pretty spectacular and I suggest you go check out the quick video here. Essentially, you may use an Android phone to conduct a search based on a picture you have taken. You can even point your phone’s camera at a store and get the name etc etc. Really cool. Of course, this is one of the more experimental products right now so there are limitations but the talk is to be able to one day take a picture of a leave and be told what tree it comes from. Neat. So what else does Google have up its sleeve? Who knows but anyone who thought that they have been sitting back watching the world go by and waiting for the search wars to begin has been mistaken.

Excerpt from:
Even More Google Updates

News flash! Google makes a lot of cash on paid search ads. Phew. I couldn’t keep that ‘news’ in any longer. We are so used to that element of Google and the online space that it is really just viewed as a fact of life and not much else thought is given to it unless you are a PPC ‘guru’ (fyi – if you actually use that terminology to describe yourself (others doing it TO you doesn’t count) just know that people laugh at you behind your back). You buy the ads, people click on them and then you try to figure out if they bought something as a result. Based on the success of this model you would think that the ‘if it ain’t broke don’t fix it’ mentality would hold sway at a place like Google. Fortunately, it doesn’t. I say fortunately because there is not a lot business products and / or models that have maintained their leadership position by not changing and evolving (remember IBM’s Big Blue train wreck due to not paying attention?). As a result Google is making some adjustments to their paid ads presentation. The official Google blog tells us . Text is often useful, but sometimes videos and pictures are a more effective way to receive information. For example, if you want to learn a magic trick, a video showing you how to perform the trick is likely the best result. So over the past few years, we’ve blended videos, images, maps and more into the search results on Google.com. It also makes sense to provide you with richer types of information in the ads. If you’re looking to buy your mom a new handbag for the holidays, for instance, you might want to see pictures, prices, the addresses of boutiques in your area and a map of how to get there — all within the ad. To provide a better search ads experience, we’ve been developing and testing a variety of new ad formats. These formats are focused on giving you the information you need, while retaining what you love about Google advertising: that the ads are relevant and useful. Hard to argue with that thinking. Here are the examples given on the blog for the new variety of ads you may be seeing. Video in the ad More Links in the ad Maps and directions in ads Images and pricing in ads Chain store locations in ads Comparison ads The post closes with a nice summation from Susan Wojcicki, VP, Product Management While we experiment with new formats, we’ll remain loyal to our core principle : that getting the right ad to the right person at the right time matters. As we continue to think up innovative ways to give you the information you want, you’re likely to see even more ad formats until we pinpoint the most useful, relevant and engaging ones. We’ll keep trying new things until we discover the “perfect” ads that improve your overall search experience. All I have to say to these ads and the thought behind it is ‘well done’. Who needs Rupert Murdoch anyway (Did I just type that? My bad.) Pilgrim’s Partners: SponsoredReviews.com – Bloggers earn cash, Advertisers build buzz!

See original here:
These Are NOT Your Grandfather’s Google Search Ads

By Trevor Dobrygoski of Twit 101 – Follow him @trevord209 Have you seen the Hangover? If not, you may want to grab the eight other people out there who haven’t and go give it a peek. Without ruining it for all eight of you, here is a quick rundown. A group of four friends go to Vegas to celebrate an upcoming wedding. After a long night of bachelor party fun, they lose the groom. The remaining three spend the bulk of the movie trying to remember what happened, find their friend and make it back to the wedding in LA. Had the guys took advantage of their Twitter account and used a few of these simple tips, many pitfalls and shenanigans from the day after could have been avoided. I am not a fan of using cliches, but hindsight is 20/20. (I’ll admit if they did use any or all of these tips, it would have made for a really boring movie.) 1. Mobile Updates Everyone is talking, texting and taking pics and video from their phone when they are out for a night on the town. Using your mobile device to take pictures of your night is commonplace. For smartphone owners posting to Twitter is super easy with apps like Ubertwitter or Tweetie. If you have a standard voice only phone you can MMS (picture message) your mobile photography to a web app such as Twitpic. Twitpic has a dedicated email address for you to send the MMS to. Here are the steps to find out where to send the MMS to: 1. Log into Twitpic using your Twitter credentials 2. Go to settings and you’ll see the email address Twitpic has created for you. 3. Copy that email address and add it to your phone. 2. Use Hashtags Using hashtags is a great way of tracking topics, events or even are sometimes used as part of an application. In the case of this party, the group could have used a hashtag like #dougsvegasparty. This could have brought all of the random tweets, pics and videos posted over the couple day period together. This could have answered some questions early on like “Why is there a Tiger in the bathroom?”. If they glanced through the tweets with that hashtag, they might come across something like this: [Mike Tyson needs better security. Got the tiger in the back of the cop car without wakin' up the champ. Back to the hotel #dougsvegasparty] 3. Timestamp If you haven’t noticed when browsing your timeline, every tweet has a time and date at the bottom. In the case of a bad memory (self-induced or not) this alone could have filled in many of the time gaps when things are a little hazy. 4. GPS Location Many of the new devices and services can put a map tack on Google Maps showing where you were when you sent the tweet; kind of like a digital  bread crumb. If you go with a location based service option (Brightkite, Ubertwitter, etc), it is dually helpful. Your tweets will be time stamped and also give you a location of your tweet. This will come in very handy when mid-way through the night when things are a little fuzzy and your updates aren’t as easy to follow. The problem with the first four solutions is they are very public. Anyone, including Stu’s girlfriend, could have followed the evening via Twitter. While this may be okay for some events, the happenings of these couple of days needed to be a little more discrete. Tips five and six will be a little more incognito yet offer some handy features. 5.  Reminders (@rtm) This one could have been a huge timesaver for the gang. If they sent a DM something like this to @rtm (Remember the Milk): [d rtm tomorrow 9am get Doug from the roof], they would have received an SMS with a reminder at 9am. All four of the guys could have had a horribly hung over drive back to LA together. If you can text your updates and DMs into Twitter, you should also receive incoming DMs. Alternatively, Blackberry and other smartphone users can get them with one of the numerous available applications. 6. Evernote (@myen) With a slogan like “Remember Everything”, following Evernote on Twitter could have helped the guys out tremendously. Evernote can be updated by texting a DM to @myen. All of the DMs can be searched for by typing DM or Twitter into the search box. You can take a quick peek at this post from the Evernote blog for more explanation (and a video). After the Vegas wedding DMs like these could have shed some light on their vehicle debacles: [d myen bought the high roller package. see Eddie before we head back.] or [d myen left the Mercedes parked on Las Vegas Blvd. Hope $4 was enough for parking]. This only scratches the surface of how Twitter can be used to remember things. Share your tips in the comments below. [image: Kevin Lau ] http://www.flickr.com/photos/kevinlau/2188869187/ © 2008 TwiTip Twitter Tips . 6 Ways Twitter Can Help A Bad Memory Related posts: 10 Ways To Create A Community Around Your Tweetup 10 Ways To Avoid Being Sued On Twitter 10 Ways To Use Twitter For Weight Loss

Original post:
6 Ways Twitter Can Help A Bad Memory