Posts tagged ‘local/mobile’

What’s with Google and their constant upgrades and innovations? What is it with these guys? You would think that they are trying to improve and stuff. The latest, and personally I think one of the coolest, service introductions is the “Near You Now” feature on Google.com for mobile. It’s pretty simple. Your location is known by Google (if you allow it of course) so it simply tells you what is “near you now” with regard to restaurants, local services (i.e. animal hospitals, dentists, drugstores, gyms, parking lots etc), coffee shops, lodging, shopping and a lot more. Google’s blog tells us a bit more : “Near me now” was designed to address two user problems. First, we wanted to make it fast and easy to find out more about a place in your immediate vicinity, whether you’re standing right in front of a business or if it’s just a short walk away. Second, we wanted to make searching for popular categories of nearby places really simple. Imagine that you emerge from the subway station and you want to grab a coffee, but you don’t see a coffee shop around you. You can simply search for all nearby coffee shops by using “Near me now”. To search other categories of places not shown, “Browse more categories” provides access to our local search product with more category choices. Pretty slick. Watch out other local apps like Yelp. This one really works although I can’t figure out why my location keeps coming up with Chinese characters but I’ll survive (neither me or my iPod have been to China unless that’s where it was “born”?). Anyway, “Near me now” is currently available in the US for iPhone (OS 3.x) or Android-powered devices with version 2.0.1 or later. While this video demo is one of the cheesiest ever, it does show how the service works. Try to ignore the music, I dare you.

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Google Tells What is “Near You Now”

How many times have you heard it said in business (or anywhere for that matter) that how you respond to a problem is more important than the problem itself? It’s said over and over again because it’s simply good advice. Well, Google had a chance to practice that principle last night when it began sending out e-mails to those with listings in the Local Business Center. Search Engine Land’s Barry Schwartz reports of the issues that occurred . Starting last night, Google began sending out the monthly (or so) Google Local Business Center updates. The updates go out via email and contain analytical information about how many times a listing was viewed, clicked on, and other miscellaneous analytics. The analytics are a summary of what they would see in their Google LBC analytics dashboard. But instead of these emails going to their actual business owners, they went to the wrong business owners. Schwartz received information for a business that was 1,500 mile from his location and he was not the only one having the experience. To Google’s credit they recognized the error and set things straight as quickly as one might expect. The following was sent to Barry so he could help the rest of us get some clarity on the issue. Of course, it doesn’t hurt your ability to get these kinds of responses when you are the News Editor of Search Engine Land. In other words, not everyone received the following explanation right away. As you’re aware, we send a monthly newsletter to our Local Business Center users, featuring product news and a glimpse at the Dashboard statistics which show the traffic Google properties drive to their listing. Shortly after sending the newsletter to a small portion of our users last night, we discovered that some emails included incorrect business listing information. We promptly stopped sending any further emails and investigated the cause, which we found to be a human error while pulling together the newsletter content. We’d like to sincerely apologize to all the business owners impacted and assure all our users that we’re working hard to ensure that nothing similar will happen again. Oh no! It appears that there may be a Googler who is, gulp, human and made a mistake. Of course it would never be one of the thousands of faithful servers around the world, it had to be one of those pesky human thingys. All kidding aside, as Schwartz points out, the data is pretty innocuous. It could even be looked at as a sideways form of advertising to a very small market because now people know about a business somewhere else that they never heard of before. Google later sent an automated reply to all those impacted by this glitch and it appears that all is well in the world again. While I would rather not have something like this happen I have to give Google credit for calling themselves on the error and working to make it right. Hopefully, any of the business owners who got the wrong data would treat one of their mistakes with the same approach. Pilgrim’s Partners: SponsoredReviews.com – Bloggers earn cash, Advertisers build buzz!

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For Google Maps It’s Not the Problem but How You Handle It

The last domino has fallen: AT&T has announced that they will offer Android handsets on their network. The last of the major US carriers to sign on with the open-source Google OS devices, AT&T plans five Android-based handsets built by Motorola and HTC this year. Of course, AT&T is the home of the iPhone. Along with the Android, AT&T announced at CES that they’ll also be offering a couple Palm OS devices as well as adding support for the Palm, Android, Windows Mobile and Nokia app stores. Perhaps wisely, AT&T didn’t bring up the iPhone, though they continue to enjoy an exclusive sale agreement—which apparently wasn’t reciprocal. (Will it be renewed?) This move by AT&T may be a precursor to signing on with the agreement to sell plans for Google’s new Nexus One . Like most other smartphones, the Nexus One is pretty cool, and Google selling an unlocked version is pretty cool, too—but the price tag (without carrier subsidies and rebates) will effectively keep all but the most tech-covetous shoppers from the Nexus (with the iPhone running as little as $200 vs. the Nexus’s $530). AT&T will also be adding more cell sites and connections to improve their network, which has been facing a lot of complaints of dropped calls and texts and sluggish download times. (Not to mention the 3G map comparison Verizon’s latest ad campaign harps on.) What do you think? Will this help AT&T or Google more in the long run?

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Android Taking over AT&T

Google declined to go for the fake out as they unveiled the expected Nexus One today at their Android event . First spotted after employees received free phones last month , the Nexus has already created a media frenzy as the “real” Google phone—one that will be sold by Google through their web store (though manufactured, like so many other Android headsets, by HTC). So today is the formal announcement of the phone, along with the full rundown of the technical specs (available below). Search Engine Land , Read Write Web and many others are liveblogging the event, which features Google, Android and HTC engineers presenting not only the phone but an update on the progress and history of the OS. But we’ve been following Android for over two years now , so we’ll just stick to the Nexus news. Google has decided that their phone is so smart, it can’t even qualify as a “smartphone”—they call it a “superphone.” (Buzzwords FTW!) And for the low, low price of $529, one can be yours today. (Free engraving!) As per the rumor, the phone is available unlocked with no data plan included; T-mobile is the premiere partner for $80/month, but they’re not available just yet. Verizon and Vodafone are slated to join in spring. In the store you can have two lines of custom engraving added to the back of the phone (for free), and naturally checkout is through Google Checkout. The phone itself is pretty slick—with a fast enough processor and enough memory to run the “live wallpaper” and other apps in the background, multiple apps simultaneously and get some pretty good-looking graphics (if you’ve seen the Engadget video ). However, it’s not the game changer that the iPhone was. Processor: 1GHz Qualcomm Snapdragon processor 3.7″ AMOLED display Trackball at bottom which pulses and uses multicolor lights to notify of new calls and messages Light and proximity sensors (automatically dim backlight, etc.) 11.5mm (

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Google Premieres Nexus (Big Surprise)

It appears that not just the Year of Mobile is being christened this January but new competitive lines are being drawn as well between Internet giants Google and Apple. Yes, it’s time to officially deem Apple an Internet company in my opinion but you are always free to disagree. According to All Things Digital Apple is preparing to announce a purchase that virtually mirrors the acquisition made of AdMob by Google. Apple is ready to buy Quattro Wireless for $275 million. Apple had been in the mix for the AdMob deal but Google won that one. So as a result Apple and Quattro’s ad platform will be getting geared up to fight out the looming iPhone v. Droid device conflagration (great ‘over-the-top’ word, huh?) that could shape the future of how many people acquire information from the Internet. Quattro was already ID’d as a potential win as evidenced by investment and there are more players out there says All Things D: Waltham, Mass.-based Quattro has raised close to $30 million from two main venture investors–Highland Capital Partners and Globespan Capital Partners. Founded several years ago, its clients include Ford (F), Disney (DIS) and the National Football League. Competitors in the space are many still, despite these big acquisitions, including Millenial Media and Jumptap, both of which are now clearly in play to other players from telcoms to other device makers to big Internet companies. So get ready for the battle that lies ahead. Who are you putting your money on?

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2010: The Year of Google v. Apple?

Tomorrow is the big day: the invite-only Google Android event . While we’ve all pretty much assumed they’re going to tout Android and reveal the Google-sold Nexus One phone, there’s always the possibility that Google will surprise us all. Google’s Nexus phone was first “leaked” in December after they distributed them at a Google party (no gag order in effect). Naturally, the phone created a free social- and mainstream media frenzy in pretty much no time flat. But employees were the only ones with sneak previews—until recently. Saturday, Engadget posted a video tour of the Nexus UI and a preliminary review —and the Nexus is not the iPhone killer: [I]s this the be-all-end-all Android phone / iPhone eviscerator? In two words: not really. The thing that’s struck us most (so far) about the Nexus One thus far is the fact that it’s really not very different than the Droid in any substantial way. Yes, we’d say the design and feel of the phone is better (much better, in fact), and it’s definitely noticeably faster than Motorola’s offering, but it’s not so much faster that we felt like the doors were being blown off. It is very smooth, though we still noticed a little stuttery behavior (very slight, mind you) when moving between home pages. Still, opening applications and moving between them was super speedy, as was Google maps, and any area of the phone where you’ve got to get through long lists. Don’t get us wrong, the phone cooks — but it’s not some paradigmatic shift for Android. So while it’s slick and cool, the Nexus isn’t a huge technological change—and it’s not changing the game the way the iPhone did. It’s a viable smartphone option, and probably typical of the second generation of Android devices. And then there’s the possibility Google will surprise us all. At Search Engine Land, where Danny Sullivan will be liveblogging the event tomorrow, Greg Sterling points out that if Google really wants to surprise us, they could introduce an Android tablet computer —effectively upstaging Apple’s event scheduled for January 26, where they’re anticipated to unveil their own tablet. Boringly, Google will probably just formally premiere the Nexus. Maybe they’ll be ready to sell it immediately, even. What do you think? Will Google go for the obvious or the surprise factor?

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Revving up for the Nexus

You don’t have to look very far, especially in the online space, to find a disgruntled AT&T wireless customer. If you would like to increase your likelihood of finding a seething AT&T wireless customer just ask around in New York and San Francisco for iPhone users. This, in and of itself, is not news. As a result though, AT&T faces reputation issues that are extending beyond the initial complaints about service. As the company struggles to maintain some positive buzz it is running headlong into the ‘perception is reality’ of today’s world. When there are article headlines on CNNMoney.com like this one, “AT&T: The Most Hated Company in iPhone Land” , it’s hard to not cringe no matter how you feel about the company, its service or anything else. One thing that the article does point out is that AT&T may be a victim of its own iPhone success. Analysts say AT&T’s problems would have happened on any network that carried Apple’s (AAPL, Fortune 500) iPhone because of the overwhelming amount of data downloaded by iPhone users. Over the past three years, AT&T’s data traffic increased 5,000% because of the iPhone. “The challenges that AT&T has are being faced by a lot of operators around the world: Very rapidly growing usage coupled with dense populations,” said Daniel Hays, wireless expert and partner at consultancy PRTM. “Would it have been different on Verizon? Probably not.” Now, of course Verizon would dispute that position and they have been doing so with their “There’s a map for that!” campaign. Verizon’s ‘first to market’ ads had to be responded to, in a sense, by AT&T which put AT&T on the defensive. The results are some pretty weak ads using a B-list celebrity that don’t do much to fight off the perception that AT&T is just a poor service provider. I was enlightened to some degree by the CNN article despite the headline. It pointed out some of the cold hard realities of being the network for iPhone users. The biggest is that iPhone users have increased the data traffic on the network at the incredibly large percentage noted earlier. AT&T admits that service in two of the most important metros for the wired set, New York City and San Francisco, are below their standards so they at least admit that they have issues. Regardless of that admission though the following is the reality they face: It’s not just New York and San Francisco iPhone users who are grumbling. An annual Consumer Reports study recently rated AT&T (T, Fortune 500) the worst in customer satisfaction in 19 cities across the country. (Rival Verizon Wireless rated No. 1 in the study.) This stuff spreads like wildfire online and becomes bigger and bigger if not handled well. To this point it appears as if AT&T has not been doing such a good job of turning that perception around. A perception that may have some cold hard reality attached to it might come off better if addressed proactively rather than having the current reactive stance (My opinion of course and we would love to hear yours ) So how do you know that the ‘you know what’ has hit the fan with your company’s reputation online and offline? You become the butt of a Saturday Night Live joke. “It was reported this week that Google would soon launch its own cell phone as a challenge to the iPhone,” said “Saturday Night Live’s” Seth Meyers on Dec. 19. “Also a challenge to the iPhone? Making phone calls.” So, all of you online reputation management experts out there what do you think AT&T should do? Is there anything it can do? A little end of the year exercise in applying all that theory might do us all some good. Let’s hear it.

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AT&T’s Struggles With Reputation Continue