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You know what’s missing from your social business profile on LinkedIn? Your tweet from yesterday, “Just remembered how much I like pickles.” Twitter and LinkedIn have anticipated your whim—today they’re announcing a partnership . Okay, seriously, plenty of real business information is shared on Twitter. Depending on how you use the service, this really may be just what your profile needed—proof that you’re engaging with others in your industry, sharing helpful information, and have the know-how to do your job. On the other hand, Twitter has also become an easy way to promote yourself—both in touting your abilities and giving yourself an actual promotion, to “guru.” Not everyone tweeting, and not everything said on Twitter, can be taken as evidence of expertise/guruosity/genius. But don’t worry; if you’re tweeting so much to cover up the fact that you have nothing to say, you don’t have to add Twitter to LinkedIn. The New York Times reports : LinkedIn’s 51 million members will now be able to send status updates — such as the fact that they are looking for an analyst on a certain topic, or posting a job opening — to Twitter on a case-by-case basis, and vice versa. People will also be able to add a section to their LinkedIn profile that contains their most recent tweets and view other people’s tweets when searching LinkedIn. While this may get Twitter some more tweeting action and professional credibility, I think it’s probably an even smarter move for LinkedIn. LinkedIn CEO Jeff Weiner “wants LinkedIn to be the hub for all professional conversation,” according to the Times—and this looks like just the way to do it. But remember, if your Twitter profile has more about your cat than your clients, it may not be a good idea to include that in your professional profile. What do you think? Is this a better deal for Twitter or LinkedIn? Will you use it? Pilgrim’s Partners: SponsoredReviews.com – Bloggers earn cash, Advertisers build buzz!

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The Tweets Are Coming — To LinkedIn

LinkedIn profiles receive high rankings with the Google search engine.  You should be aware of this fact with marketing.  All major search engines can index the profile information on LinkedIn.  Customizing URLs for your company You can customize your own URL with your company’s name.  If you are a beginner with this type of marketing, you will fare better if you utilize particular keywords as compared to your actual name.  You will need to select the “Full View” menu when offered.  In strengthening your business profile, utilize the customization option which LinkedIn offers with your signature when you leave comments particularly with business blogs. Blogs need to prove useful and unique You need to make sure that you add blogs or other useful information about your products and services while linking them to your URLs connected to your profile.  LinkedIn allows for three.  Simply to the section which is labeled “Websites” or “My Company”.  You can customize while adding your very own text for the label which can be your name or your company’s name.  LinkedIn offers this option allowing you to add your own text.  This is very important due to the fact that as the search engines crawl the web, your name will not be lost among all the others.  Keep in mind that you will not receive the majority of your web traffic with this method however, it is a very useful tool and can only be utilized when you set your public profile settings to “Full View”. Keywords are very important You must utilize the right keywords when trying to define yourself or your company.  You should only utilize words which clearly define your business.  You should also utilize keywords which are relevant to the industry which you are marketing to while allowing customers to easily find you. Keep your network updated LinkedIn allows marketers to sync with their blog posts utilizing their LinkedIn profile.  This will allow you to keep everyone who is within your network updated while advertising your business. Email signatures LinkedIn contains the ability to create unique email signatures with Outlook Express, Outlook and Mozilla.  You can place your short version of your LinkedIn profile with a link to your profile. Add profile pictures and images Finally, add a profile picture.  Adding a picture to your profile will aid you with establishing connections which you are strategizing for.  Your profile will in return seem more credible, serious and professional. These tips is not a sure way to gain increased traffic upon your website however if you combine these particular tips you will increase your overall chances of improving the exposure for your business upon the internet.

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Linkedin Marketing Business Tips