Posts tagged ‘halloween’

I am still rubbing my eyes to see if this is one of those sleep-deprived, delusional, mirage type things that can play tricks with you. Nope, it’s real but you don’t need to peel back too many layers on this one to see that the newspaper side of the Washington Post Co.’s business is actually keeping that number lower. At least you can think that the paper can be propped up by the other media holdings for the time being. In a bit of irony it’s the New York Times that reports The company, which owns Newsweek magazine, Kaplan education services and television properties along with its namesake newspaper, said Friday it earned $17.1 million, or $1.81 per share. That compares with net income of $10.1 million, or $1.08 per share, in the same period a year earlier. Revenue climbed 2 percent to $1.15 billion. The newspaper division, which includes the Post, The Daily Herald in Everett, Wash., and dozens of local weeklies, whittled its operating losses through buyouts and cost-cutting to $23.6 million, down from $82.7 million a year ago. So at least the Washington Post newspaper is cutting back on its losses. That’s good in a backwards kinda way isn’t it? This ‘positive’ movement did happen despite a steeper than expected 28% decrease in advertising revenue for the quarter. Industry wide the news continues to play like a cheap Halloween horror movie with the carnage still happening at a rapid pace and no real end in site for the grisly results. The Post’s decline was comparable to what has been reported by other big publishers — which also have managed to improve earnings by cutting labor and other expenses. The New York Times Co.’s advertising revenue plunged 27 percent in the most recent quarter. Ad revenue in Gannett Co.’s publishing division, which includes USA Today and more than 80 other newspapers, dropped 28 percent. So it looks like the best way to survive as a newspaper is to be part of a company that is diversified. If you are a newspaper only organization or the dependence on revenue is heavily weighted toward newspaper holdings the news is still grim. In a near throwaway line fro the Times, the story gets even darker since the idea that being online as a newspaper will ensure survival is not a sure thing at all. The Post Co.’s newspaper Web revenue, which comes mainly from Washingtonpost.com, also stalled. It fell 18 percent after showing a 9 percent decline in the previous quarter. They call that a stall? I call it a call for the lifeboats. Two consecutive quarters of a shrinking economy defines a recession so this indicator is that even the online side of the newspaper business is not going well at all. If that goes south as well as the print editions then what else is there? Nothing. Well, I like reading a paper in the right circumstances as much as the next guy but I wonder when the day comes that there won’t be one to buy and read? Any fortune tellers out there? Gotta a date for the end of the newspaper era?

Read more from the original source:
Washington Post Co. Posts a 69% Increase in Profits

Just in time for Halloween, Google has given us a chance to put together a very timely and pithy headline (although I have to give credit where credit is due – hat tip to Andy). So how exactly is Google doing this and what the heck does it mean? In a nutshell, it’s a way to move toward a kind of ‘simulated’ real time search because the idea is to use its RSS/Atom feeds to identify and index new content more quickly. Is this replacing the traditional crawling technique of forever? There is no consensus on this aspect but it is obvious that Google is fully on board the real-time search train that is leaving the station as we speak. ReadWriteWeb reports According to a post on Google’s Webmaster Central blog , Google is now discovering web sites by automatically scanning RSS and Atom feeds. This new process will help Google more quickly identify web pages and will allow users to find new content in search results as soon as it goes live. While not exactly “real-time,” using feeds to identify updates to websites is an arguably faster method than the traditional crawling techniques Google has used in the past. And Google may get even faster in the near future – the post also notes that the company may soon explore using mechanisms like the real-time protocol PubSubHubbub to identify updated items going forward. This is pretty nifty. Of course, the obvious question is how do you rank these new entries into whatever keyword clustered group the page belongs in? Just because they are the newest or freshest entries into a space by no means determines their relevancy and quality. In fact, one could argue that real time could be a real pain in the butt because it could simply end up meaning that whoever is first is best. That’s not a good result. It’s kinda like saying that the kid in school who runs the 100 yard dash the fastest get the prize for Best Science Project. There is no correlation between speed and quality. It happens on occasion but it is more rare than one might think. Real time may be more suited for news and not for research. It’s too early to tell but these are questions that will be cropping up regularly moving forward. The bottom line is that Google is going to be using all of its considerable resources to try to harness the new push to real time results. Once everything is gathered however then the fun really begins. If I could be so bold as to make a suggestion I would like to see a “real time” search option and “traditional” one. I’m not sure there will be a real clean way to present real time results with those that are actually the best result without making the SERP’s a complete usability train wreck. What are your thoughts on this one? Pilgrim’s Partners: SponsoredReviews.com – Bloggers earn cash, Advertisers build buzz!

Read the original post:
Google Feeds Its Spiders

With Halloween looming in the very near future one wonders if the ‘reconnect’ feature’s algorithm doesn’t have a little bit of ‘All Hallow’s Eve’ mischief in it or is programmed for the macabre. Either way it is managing to upset more than a few Facebook users with suggestions that border on the, well, bizarre. Mashable shares with us some of the experiences that have been reported as a result of the Facebook ‘improvement’. Unfortunately Facebook’s algorithms can’t account for some less desirable scenarios: according to Twitter reports, the site is recommending that users reconnect with ex-girlfriends and ex-boyfriends. It’s recommending they reconnect with their (current) husband or wife. It’s even advising people to reconnect with friends who have died, causing obvious distress. These aren’t isolated cases: there are scores of Twitter reports of these issues. Ouch. I am sure that Facebook will explain this away as some kind of innocent mistake but there are some larger considerations here. As we rush forward to more and more with social media there appears to be less concern about testing. Just put something out there and if it is broken then slap a ‘beta’ label on it or do something to explain it away. It appears that social media is more like sales than I ever imagined since asking for forgiveness trumps asking for permission by a country mile. Here are a few examples of reactions to the service and its apparent lack of couth. So do you have any unfortunate reconnect stories to share? Is it possible as well that there are just Facebook haters that are telling these stories just to create a stir? Of course it is! Trick or treat!

Read more from the original source:
Is Facebook’s Reconnect a Trick or a Treat?

Ok, that headline was completely unfair because this post is about WiFi access on Virgin America flights that is being provided by Google. Got your attention though didn’t it? For a moment maybe you thought that Google had really taken this ‘providing service to everyone and type of person on the planet’ to a disturbing level. Maybe you just think I’m an idiot for using the headline. Honestly, it doesn’t matter much in the end does it? Now for the news. On Google’s blog they have announced how they are providing this service on every Virgin America flight for the holiday season. We know the holiday season seems to come earlier every year (sorry, Halloween), but before you make your final travel plans, we’re excited to let you know that we’re partnering with Virgin America to provide free WiFi on every Virgin America flight between November 10, 2009 and January 15, 2010 I have to admit that it’s pretty cool to think that no matter where you fly you can have Internet access for the flight. While more and more airlines are at least experimenting with this service leave it to Google to trump them (no offense Mr. Branson, I am not referring to The Donald there). You gotta love the Google bloggers as well since they are the biggest marketing arm that the company has. Check out the description of the nirvana at 30,000 feet you will have while experiencing this offer. Whether it’s using Gmail to confirm an airport pick up time with your brother, doing some last minute gift shopping for your niece on Google Product Search or searching Google.com for a good sweet potato pie recipe before touchdown — we hope this makes it a bit easier to stay connected with family and friends while you’re up in the air. Nice work marketing blogging team! If anyone gets a chance to use the service be sure to stop in and let us know how the flight was and if it’s cool to be part of the Google Mile High Club. Pilgrim’s Partners: SponsoredReviews.com – Bloggers earn cash, Advertisers build buzz!

Continue reading here:
Google Gives Virgin Free WiFi