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In an admittedly slow news day it is noteworthy to tell you that earlier in the week Google made a strategic hire if for no other reason than the hire was just at Microsoft less than two weeks ago. Don Dodge was Microsoft’s “Ambassador to Start Ups” according to Michael Arrington at TechCrunch. We say ‘was’ because Dodge was laid off by Microsoft earlier this month. Check out Arrington’s interview with Dodge here . I honestly didn’t think that people at this level or with this title got ‘laid off’. I thought that was reserved for the rank and file folks and the sales team. Guess you learn something new every day, right? Back to the story. Dodge didn’t need to spend much time figuring out what to do next because Google saw the opportunity and swooped in. You gotta figure that there was no real ‘job opening’ available but when you sit on a pile of cash and you see a ‘name brand’ available why not make a spot for them? TechCrunch continues He’ll be working for another ex-Microsofter, Vic Gundotra. Gundotra worked 15 years at Microsoft as General Manager of Microsoft’s developer outreach efforts. He joined Google in 2007 as VP Engineering, responsible for mobile applications and developer evangelism. Well, for you young folks out there here’s a lesson in making sure you are building a strong reputation and personal brand. In this world, those who can do that won’t be unemployed for long. At least, it’s a nice theory. Anyway, hope you don’t have to figure out what’s next today!

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Microsoft to Google in Less Than Two Weeks

Real time and local mobile search are two of the major hot spots in search today. and now they’re coming together. We’ve heard more and more about OneRiot now that their rumored deal with Yahoo has been confirmed in testing —and OneRiot is bring real time (and social) to mobile, this time through a partnership with mobile search provider Taptu. Says MediaPost , People can search on their phone for real-time news. “You hear there’s a hurricane and want to read the latest buzz on your mobile phone,” says Tobias Peggs, general manager of OneRiot. “So, you do a search for ‘hurricane,’ but you don’t want to see the Wikipedia page. You need quick access to real-time news.” As a refresher, OneRiot aggregates comments and links from across many social sites, including Twitter, in real time. Taptu is using OneRiot’s API to provide the real time results. The next question with real time search is if and how it will be monetized. OneRiot’s general manager had more to say to MediPoast about that: Peggs says the next step to serve up ads in real-time results means developing additional services through the company’s API. The move to improve relevant ads will provide the ability to “quickly scale up” and support partners the size of Microsoft and Yahoo. And, of course, they’ve already begun working with Yahoo. However, currently it seems like advertising on real time search would be less profitable, since there are probably fewer real time commerce searches than information searches. Neither Microsoft’s nor Google’s deal with Twitter applied to mobile search. What do you think?

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Real Time Search Coming to Mobile

You’re already careful about what you say on Twitter, right? I mean, you read my advice on reputation management, so you know not to go around tweeting defamatory tweets in the name of "fun." Right? Good, then I never have to worry about you getting in as much trouble as Larry Johnson of the Kansas City Chiefs. What did he do? Er, only threw out some gay slurs on Twitter–costing him a one-game suspension and about $600,000 in lost earnings! Agent Peter Schaffer said the game check and other lost revenue would amount to about a penalty of about $600,000 for the former two-time Pro Bowl player…Coach Todd Haley and first-year general manager Scott Pioli have repeatedly said they are trying to build a new culture and a new attitude for a struggling franchise, which has sunk to the bottom of the NFL and that disloyalty will not be tolerated. Mashable has the offending tweets–in case you’re interested. I’ve seen much worse thrown around on Twitter, but this should be (yet another) warning that just because there are few rules in social media, you shouldn’t be reckless with your words. The next time you go to tweet something ugly, ask yourself if your boss would be mad if he saw your comments? Would your mom be disappointed in you? If the answer is yes, think twice about posting. Your penalty may not be $600,000, but you could get fired–or worse, a stern talking-to from your mom!

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Defamatory Tweet Costs NFL Player $600,000