For many people, real time is the holy grail of search—and an area that the popular microblogging service Twitter has soundly beaten all the search engines on. Google’s struggling with it, and Bing’s last foray, in partnership with Twitter, was disappointing . But they’re not about to make that mistake again. Bing says if you can’t beat ‘em, join ‘em. They’re partnering with Twitter to bring real time to searches. Bing describes the search engine: A real-time index of the Tweets that match your search queries in results. This feature makes it easier to follow what’s going on by reducing the amount of duplicates, spam, and adult content. Giving you the option to rank tweets either by most recent or by “best match,” where we consider a Tweeter’s popularity, interestingness of the tweet, and other indicators of quality and trustworthiness. Providing the top links shared on Twitter around your specific search query by showcasing a few of the most relevant tweets. Additionally, Bing automatically expands those small URLs (like bit.ly) to enable you to understand what people are tweeting about. Instead of showing standard search result captions, we select 2 top tweets to give users a glimpse of the sentiment around the shared link. And to see it in action (or you can use it here ): Interestingly, this comes at the same time as other real time search developments from Google . However, real-time indexing and actually accessing the real time information in Twitter can be two vastly different things. Bing wisely highlights the benefits this real time search info, using personal examples from their staff, most notably “Sean Suchter (my boss) and I avoided a closed freeway on a rainy Seattle day and made our flight home” and “Eric Scheel (principle program manager on the team) a photo-gear junkie, keeps up on early product reviews and owners’ tweets, which helped him decide on his next purchase” (although clearly non-RT search could do that). For now, the Twitter-enhanced results reside at http://www.bing.com/twitter , but they may be fully integrated with all SERPs later. A partnership with Facebook is also slated to be announced today. What do you think? Is this what you’re looking for in real time search? Will you use it? Do you want it on your regular SERPs, or do you like using it separately?

Originally posted here:
Bing Goes Real Time with Twitter
Posted by admin on October 21, 2009 at 2:52 pm under Social Media.
Tags: facebook, flight, image, indicators, makes-it-easier, real, real-time, search, search-engine, seattle, social, specific-search, tweets, twitter
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Ok, that headline was completely unfair because this post is about WiFi access on Virgin America flights that is being provided by Google. Got your attention though didn’t it? For a moment maybe you thought that Google had really taken this ‘providing service to everyone and type of person on the planet’ to a disturbing level. Maybe you just think I’m an idiot for using the headline. Honestly, it doesn’t matter much in the end does it? Now for the news. On Google’s blog they have announced how they are providing this service on every Virgin America flight for the holiday season. We know the holiday season seems to come earlier every year (sorry, Halloween), but before you make your final travel plans, we’re excited to let you know that we’re partnering with Virgin America to provide free WiFi on every Virgin America flight between November 10, 2009 and January 15, 2010 I have to admit that it’s pretty cool to think that no matter where you fly you can have Internet access for the flight. While more and more airlines are at least experimenting with this service leave it to Google to trump them (no offense Mr. Branson, I am not referring to The Donald there). You gotta love the Google bloggers as well since they are the biggest marketing arm that the company has. Check out the description of the nirvana at 30,000 feet you will have while experiencing this offer. Whether it’s using Gmail to confirm an airport pick up time with your brother, doing some last minute gift shopping for your niece on Google Product Search or searching Google.com for a good sweet potato pie recipe before touchdown — we hope this makes it a bit easier to stay connected with family and friends while you’re up in the air. Nice work marketing blogging team! If anyone gets a chance to use the service be sure to stop in and let us know how the flight was and if it’s cool to be part of the Google Mile High Club. Pilgrim’s Partners: SponsoredReviews.com – Bloggers earn cash, Advertisers build buzz!

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Google Gives Virgin Free WiFi
Posted by admin on October 20, 2009 at 10:08 am under Social Media.
Tags: america, attention, flight, google-product, halloween, holiday, internet, news, niece, nirvana, search, virgin, virgin-america
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