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Advertising is morphing and evolving at a rapid pace. That pace still hasn’t moved the online space too far down its own evolutionary road yet. That is at least according to Nikesh Arora, president of Google’s sales operations. In an interview with the Financial Times he gave some insight into how the online advertising world is shaping up and the role that Google intends to play in it. Oh, the reference to Barbie? Here is how Mr. Arora sees the current state of online advertising when he compares it to the history of advertising as a whole. He has been watching – on Google’s YouTube video site – a 1959 television ad for Barbie dolls. “There’s still a guy moving the Barbie doll in the ad and a radio jingle playing. We all say: ‘How could they think that was a good TV ad?’ – but that’s sort of where we are. We’re still moving the Barbie doll with our hands.” I get that. Sometimes I even wish we might go back to that every once in a while. Essentially, Arora and others at Google are convinced, and probably rightly so, that right now the online space is simply repeating what TV has done but that this attempt at ‘advertising’ is selling the Internet medium short. In other words, there is so much more that can be done. As you might expect Google intends to be there at the forefront. Some more of Arora’s thoughts Mr Arora is keen to recast the online advertising debate in a way that could increase the share of advertising budgets available to the search engine operator. “The whole idea of online advertising is going to go away in the next few years,” he says. “We’ll stop talking about online advertising and talk about advertising. Radio, print, TV are all getting distributed over [internet protocol], so those distinctions will vanish at some point in time.” That will be a brave new world for marketers, advertisers and consumers alike. With purchases like DoubleClick and more including mobile play Admob ( which has its own issues apparently ) Google is positioned to be a leader in the movement. And, as will likely be the modus operandi of all Google interactions with the press, Mr. Arora talked about relationships with publishers improving and that Google is the ultimate partner. “We give $5bn-$6bn away to partners of the $20bn we make,” Mr Arora notes, adding that it has stepped up its “research online purchase offline” studies, which analyse how search behaviour affects buying. How thoughtful! And to wrap up that thought so that no one will get too suspicious about Google’s plans for world domination Mr. Arora goes all “Aw shucks!” on us with this one. “Fundamentally, we’re a tech company . . . You show up with a huge technological problem, we’re going to get totally turned on by it.” I am no code cracker but I think “technological problem” is Googlespeak for “huge pile of money”. Your thoughts?

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As Advertising Evolves Google Talks About Barbie

For this post, I need two volunteers! Let’s take this announcement from Google: …we’ve decided to allow publishers to limit the number of accesses under the First Click Free policy to five free accesses per user each day . This change applies to both Google News publishers as well as websites indexed in Google’s Web Search. We hope that this encourages even more publishers to open up more content to users around the world! And yes, you sir. The Financial Times report on how much news scraping exists on the web: The study of 101,000 articles published by 157 newspapers found that more than 75,000 sites reused 112,000 almost exact copies without authorisation, and a further 520,000 articles in part… The study found Google accounted for 53 per cent of the advertising being run alongside unlicensed stories … I will now combine these two articles into an incredible–or incredulous–observation. Is it pure coincidence that on the day News Corp’s Rupert Murdoch was in Washington telling the FTC about the need to reform "fair use" laws to prevent the "theft" of its content, Attributor pulls out some heavy numbers in support and Google decides to bend a little? I think not! Forget the fact that Bing is rumored to be courting the newspaper industry to dump Google, the search engine plans to lose a significant slice of revenue, if the publishing industry faces any kind of mass reform. Think about it, Google offers to change the "First Click Free" terms in order to save the AdSense revenue it makes from bloggers, and the more nefarious scrapers. It’s a small sacrifice, right? You’ve heard of the expression "an irresistible force meets an immovable object," right? News Corp. is about to meet Google head-on! Pilgrim’s Partners: SponsoredReviews.com – Bloggers earn cash, Advertisers build buzz!

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Google Offers Newspapers the First 5 Clicks Free to Keep AdSense Scrapers Alive

Many people read the online ads about how to make millions online and sign up for any offer they can find only to discover later that they have paid into scams that do not pay off and find themselves with substantially less money than they started out with when they first attempted to make millions.  Obviously, this can lead to the general line of thought that there is no ‘real’ way to make money online.  However, nothing can be farther than the truth since there are plenty of legitimate ways to make money online, the only thing is you have to have preservance and dedication in order to make them work for you.  The simple truth of how to start making ‘real’ money online for dummies is that you must be prepared to work hard with a skill that you can finetune and market. Jobs that actually pay online just as they would in the real world have the same set of criteria: day to day tasks that need completed with clients that demand excellent work in return for a suitable paycheck.  The main difference of course is that in the online world you can make your own schedule of working hours and your own investment so what the amount of ‘real’ money that you make is relative to the amount of ‘real’ effort that you want to put into your projects. There are several ways to make money online and they all require that you are willing to dedicate yourself to the tasks at hand.  At the simplest level of tasks are jobs that require you have certain skills such as the ability to keep records, accounting, web design, copywriting, coding, etc.  If any of these sound like skills that you already possess then you are half way there to making money online.  The next step is to find a freelancing portal that you can use to bid on projects and start to get some jobs.  Once you start to build up your initial client base you will realize that the internet is filled with entrepreneurs who need your help and are willing to pay well for it.  Thus, you will be well on our way to making some ‘real’ money.  You should keep your expectations reasonable however, as these jobs will never make you a millionaire unless you branch out and use the experience you gain from clients to learn how to build your own online business. For those who enjoy the marketing side of the business world, affiliate marketing is another excellent way to earn money as your job is to collect other consumers on the internet and encourage them to sign up for a product or a service.  For each referral that you make or affiliate that you encourage join a company’s customer list you will get a share of the profits so the more effective at marketing you are the higher you can watch your profits grow! Finally, if your ambitions aim at owning a successful business in the internet you can make the giant leap of faith if you are willing to deal with the fact that it may take some time to see the financial gains.  However, by delegating your tasks and continually working on your business you can make quite a nice sum of money if you find an unexplored niche or product that you can offer a new twist on.  On the bright side, while you are waiting to see your ‘real’ money appear the startup costs of an online business is not as much as an actual business in the ‘real’ world so you can start at a basic level and work your way towards your goal.

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Making ‘real’ money online for dummies

Sometimes, when you have a really good idea, you have this irrepressible urge to do something crazy with it. Like register it with the government. And then, when other companies independently develop similar ideas, you protect that registration by suing the pants off those other companies . It is, after all, the American way. And it’s what Red Bend Software is doing to Google over an algorithm in Google Chrome. The Courgette algorithm checks the software for updates (using a difference table), then pushes the packed updates to the software. Unfortunately, it violates a 2003 patent owned by Red Bend , which protects a substantially similar idea. This does happen from time to time (probably more often than we’d think). Red Bend informed Google of their error on September 7 and waited for them to update Chrome. But nothing happened. To make the case worse, Google had also published the algorithm as part of the open source code for Chrome, which Red Bend says is even worse. That combined with six weeks without redress, brought Red Bend to sue Google for willful copyright infringement , which carries three times the financial penalties as unintentional copyright infringement. Sometimes, of course, companies use the patent system as a kind of legal trap—they register “obvious” ideas, or those with the potential to be used, and lie in wait for unsuspecting companies. But Red Bend does appear to be a legitimate mobile software company—and, interestingly enough, a member of the Open Mobile Alliance, the organization that promotes open standards development for mobile software. A little ironic, then, that they’re especially upset about the open source code for the algorithm. What do you think? Should Red Bend get their money? Or should they “get with the program”?

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Google Chrome: Copyright Infringer?