Posts tagged ‘country’

Here’s an interesting twist on the ‘pay for access to conten’t dilemma that faces the newspaper industry these days. Newspapers who do this may actually lose a writer or two! While it’s not likely that staffers at any newspaper are looking to just walk out the door to another job because there really aren’t any but you may get some that are going to walk n principle. A case in point is what happened at New York Newsday. The New York Times reports Customers of Cablevision, the cable and Internet provider that owns Newsday, and people who subscribe to Newsday in print will still be able to browse Newsday.com unfettered. But Newsday recently announced that everyone else will have to pay $5 a week to see much of the site, making it one of the few newspapers in the country to take such a plunge. As a result of this announcement long time columnist Saul Friedman threw in the pen, so to speak, and walked. In an interview, Mr. Friedman said, “My column has been popular around the country, but now it was really going to be impossible for people outside Long Island to read it.” That includes him; living outside Washington, he is not a subscriber to Newsday or Cablevision. This sounds like a real bold move I know but now the cynic in me (which I love and hate all at once) has to take into account the fact that Mr. Friedman is 80 years old. Not exactly the prime of his career but he could go on writing for many, many, many more years (and I sincerely hope he does). While this is noble it’s not the same as if some newspaper industry giant walked away from a central job at a huge paper to make the point. Once again, I am not trying to minimize what Mr. Friedman is saying but I am trying to see this in context. I’m actually more interested in how many people are willing to spend the $5 a week for the paper online? If they are not sacrificing their current subscribers and most of the New York region is a Cablevision subscriber is Newsday really doing anything here other than trying to make a few bucks? There are quite a few folks who have left the New York area for other areas of the country but most don’t check back on the local media but occasionally (I am one of those). If I had to pay $5 a week for it I would go without it for sure because it is for fun and not a necessity. If you have moved from somewhere would you pay for access to the local media to keep up? All of you transplants from Chicago, LA, Philly etc do you care that much about what happens ‘back home’?

More here:
Newsday Charges and Columnist Walks

There’s a problem brewing that involves Google and election mud-slinging. Ooh, I just heard a collective “I knew it” from political conspiracy theorists around the country, but it’s not quite what you think. The problem involves the mandated disclaimer often needed for any kind of political ad. You know the kind: “This ad was paid for by the party to elect Michael Scott mayor of Scranton.” The issue under discussion is, how do you fit such a long disclaimer on a Google AdWords ad? In his recent campaign for mayor of St. Petersburg, Fla., Scott Wagman bought such an ad and was fined for lack of disclaimer. He was hardly the first to employ the tactic, which didn’t stop a rival campaign from complaining the ad did not have a “paid for by” disclaimer. The Florida Elections Commission ordered Wagman to remove it and pay a $250 fine, even though the required disclaimer was longer than the 68 characters allowed in the text of the ad, which wasn’t “paid for” until someone clicked on it. Now political eggheads and pencil pushers around the country are trying to figure out if Google ads need such a disclaimer, or do they fall within the realm of buttons and bumper-stickers–which require no such wording. I’d say they have about 2 years left to figure this out. Search spending showed improved usage numbers during the 2008 presidential election, and I suspect that trend will continue as we get closer to the 2012. My solution? Simply ensure the landing page has the disclaimer. After all, the ad hasn’t technically been “paid for” by anyone, until you click the ad and visit the landing page. But that might just be too simple of a solution for politicians. UPDATE: Google spokesperson Galen Panger has given us feedback on the Florida Elections Commission ruling: “Hi Andy—Just want to make sure your readers know this only applies to politicians in Florida due to the ruling by the Florida (not Federal) Elections Commission. Political advertisers in the other 49 states shouldn’t worry. AdWords was big in the 2008 election and usage by political advertisers continues to grow.”

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Warning! That Political Ad on Google Could Cost You a $250 Fine!