Alert Blog Reviews

Google has long complied with the government-mandated censorship required to operate in China, despite criticism from human rights and freedom of speech advocates. However, Google may be changing their tune, based on a blog post yesterday. Google’s new approach to China is far more open—and at least partially because a Chinese cyber attack compromised some intellectual property of the search giant. Naturally, Google is frequently the subject of cyber attacks, but this incident became more than just a security concern for Google. In addition to discovering dozens of other victims, Google has also determined the object of the breach—the Gmail accounts of Chinese human rights activists. Google’s investigation has shown, so far, that the attackers did not compromise the accounts, though they might have been able to access basic information (creation date, subject lines) on two of them. They also found that other third parties (likely phishers and malware on users’ computers) had accessed other activists’ accounts. But Google’s doing more than advising users to scan their computers and beefing up https access to Gmail (emphasis added): These attacks and the surveillance they have uncovered–combined with the attempts over the past year to further limit free speech on the web–have led us to conclude that we should review the feasibility of our business operations in China. We have decided we are no longer willing to continue censoring our results on Google.cn , and so over the next few weeks we will be discussing with the Chinese government the basis on which we could operate an unfiltered search engine within the law, if at all. We recognize that this may well mean having to shut down Google.cn, and potentially our offices in China. Hm . . . I almost wonder if what they found in those activists’ accounts was the straw that broke the camel’s back. Google says that since their first foray into the country four years ago, they’ve believed that making some information available was a worthy objective—but, as they say above, they now believe that they must push for a more open Internet in China. What do you think? Will Google get to stay in China, or is this the end of Google.cn? Pilgrim’s Partners: SponsoredReviews.com – Bloggers earn cash, Advertisers build buzz!

See the article here:
Google Bucking Chinese Censorship After Cyber Attack

We in the online world take every opportunity to turn our nose up at traditional media like newspapers because they are so 1900’s. Just take a look over the past year of posts that I have done and I at times can lead that charge. For the record, I do not relish in the fact that newspapers are going by the way side in many ways. I see that they are and it’s hard not to notice. It’s not the idea of newspapers in general that is the trouble, it’s their slow adoption of the online space and the price they are paying that is most difficult to watch. Put simply I would hate to see newspapers “go away”. It’s not likely that there will be no newspapers someday but it is likely that the consolidation and attrition in the industry will continue. Many in the online space so “So what?! Goodbye and good riddance!” I don’t. The reason I don’t has nothing to do with the nostalgia of newspapers. If I never got ink on my hands again from flipping the pages I would survive. What does scare me, however, is just how the news is actually uncovered and then reported if there was not the front line of the traditional media. A recent study in the Baltimore metro area showed that while there is significantly fewer traditional media outlets in the area the remaining ones are still responsible for the reporting of 95% of the “first run” news. The New York Times reports : Looking at six major story lines that developed over one week last July, 83 percent of the reports in local news media “were essentially repetitive, conveying no new information,” said the study, by the Project for Excellence in Journalism, an arm of the Pew Research Center. Despite diminished resources of established news organizations, “of the stories that did contain new information, nearly all, 95 percent, came from old media — most of them newspapers,” it said. “These stories then tended to set the narrative agenda for most other media outlets.” 95%? That’s a little scary if you are trumpeting the end of the newspaper medium. From an advertisers perspective it’s easy to pick on the industry but from a news uncovering and development perspective we need to be careful to not cut our online noses off to spite our face. So is Baltimore indicative of the rest of the country? Maybe, maybe not. What is of interest though is that people crave information. They crave details on events. Let’s forget about the mindless blather of the celebrity world. If you want something that superficial and fluffy then anyone can produce it. It doesn’t matter. If a mistake is made in reporting about Oprah Winfrey’s weight we’ll all survive. In things that truly impact lives it is still the job of “journalists” to report and to hopefully give the information without bias (I know, I know that doesn’t happen but one can dream….). It’s at that point that bloggers and the like can comment and help shape the news. Where are you on this one? Would it really be a good thing if newspapers and their reporting dried up and went away? Are there enough credible and scalable online news agencies to cover the amount of “stuff” that is generated and deemed important in each new 24-hour period? I don’t think so. As a result, I am a little concerned about what might actually happen if the online world got its wish and made the newspaper industry disappear. Your thoughts?

Continued here:
Newspapers and Traditional Media Still Produce Most News

Twitter may have began as a simple communication platform for friends and family, but it quickly evolved into an amazingly powerful marketing tool. Arguably, becoming one of the most effective resources for marketing and business professionals alike. One of the really great aspects of Twitter for any professional is the ability to target large amounts of people based on their interests and location. It is this niche/geo targeting that enables “web savvy” real estate agents to reach much larger amounts of prospective clients than ever before. ** Traditional marketing serves as no challenge to a successful Twitter campaign. The Power of Twitter Friends To find success on Twitter you need friends, lots of them. The more people that befriend you the better as it extends your reach each and every time you post a new tweet. Building a substantial amount of friends often requires a physical attempt on your part, unless of course you also happen to be famous. Its important to remember that the more targeted your twitter friends are to real estate and/or your area, the more potential leads you will find. Here are a few tips for finding targeted prospects: Location Search: One of the best things you can do is find friends in and around your local area, after all they are likely the ones that will be buying houses there. For example, a search for Portland Oregon turns up a lot of people that live and work in the Portland area. Industry Search: Search for terms like “real estate,, “real estate agent”, “buying real estate”, you could come up with these for days. Many of these searches will return other real estate agents. Don’t fool yourself into thinking that befriending another real estate agent is a bad thing. Agents refer clients to other agents all of the time, don’t pass on that opportunity. Searching for Related Terms: Search for terms such as “need to move”, “house shopping”, “shopping for a new home”, etc. Admittedly, this type of search tends to be less targeted but can still provide additional exposure and possible clients considering a move to your area. Please note: While the Twitter search bar may not look like much at first glance, it harnesses a tremendous amount of power under the hood. The search tips above are designed to drill down into targeted areas of interest and reach more clients. Twitter Tools for Real Estate Agents There are a number of great tools out there that can increase the power of Twitter and decrease the amount of time and effort required to use Twitter successfully. Some that would be valuable to real estate agents are: Twitter Local : Twitter Local is a pretty neat Adobe Air application that allows you to filter tweets by location. This makes finding potential clients in your area extremely easy. Monitter : Monitter allows you to monitor specific terms and keywords as they are mentioned. This is very powerful to a Twitter marketer and can open up a lot of possible new relationships for real estate agents. Twellow : List your real estate business in Twellow a Yellow Pages type listing directory for Twitter accounts. This is also a great place to find other real estate agents in your area and across the country. TweetLister : TweetLister is a really unique service that makes adding your property listings to Twitter easy! This online service automatically converts your listings to tweets and posts them to Twitter. Pretty neat, huh. Twitter, Another Tool for Real Estate Agents Basically, what it boils down to is that Twitter is a unique platform with a lot of potential for maximizing exposure to your real estate business. As with any tool or service, you have to actually use it to make it work. Nothing happens on its own. The great folks behind Twitter have given you the people and the platform, now its your job to do the sorting and marketing. Have fun with it! © 2008 TwiTip Twitter Tips . Twitter for Real Estate Agents – From Tweets to Clients

View original post here:
Twitter for Real Estate Agents – From Tweets to Clients

2009 cannot be over quick enough for the newspaper business. The year was full of bad news, followed by worse news, which in some cases, ended in business ending news. The prognosis for the future is not real rosy either so what can the reeling industry do? One thing is to erect pay walls but we’ve heard enough on that one. One thing that the industry can do is embrace social media and in particular, Twitter, to get the attention of the digitally inclined. The Bivings Report decided to do conduct an imperfect study of the use of Twitter by the newspaper industry. To their credit The Bivings Report themselves noted that the study was imperfect which shows some considerable integrity and makes their findings of greater interest to someone like myself. Their blog states: …..we decided to closely analyze 300 profiles from the top 100 newspapers in the country as a way of getting a sense, in aggregate, of how the media is utilizing Twitter. Among the things we look at in the study are whether newspapers link to their Twitter accounts from their website, how often and the manner in which the accounts are updated and whether newspapers are using their Twitter profiles to interact with readers or to simply promote their site content. While the study isn’t perfect, the results provide a compelling jumping-off point for additional thought and discussion. So the results are just that: thought provoking. Here is a sample. Only 62% of the newspapers included links to at least one of their accounts from their website – A head scratcher for sure. Why wouldn’t you promote your use of Twitter? 56% of newspapers maintained a directory of their Twitter accounts on their website – Another curious thing since most major newspapers can have several accounts for individual reporters etc. Wouldn’t it make sense to make it easy t find these people. The study noted that the LA Times does a nice job of this . The average account has 3,447 followers if you removed 4 statistical outliers who had over 100,000 followers. Include the outliers and the average jumps to over 17,000 per account. Gotta love statistics! The Twitter profiles of the newspapers send out an average of 11 tweets per day. Tweet frequency varies from 1.1 (The Boston Globe’s Big Picture, The Denver Post’s Woody Paige, and The Akron Beacon Journal) to 95.5 tweets/day (The Boston Herald). 51% of Twitter accounts were updated primarily through Twitter’s web interface. The findings also showed that the interactivity of the newspaper Twitter users was not very high but it also was not completely void. The fear of most is that the newspapers were simply automating tweets but that didn’t appear to be the case. So this certainly shows some areas of hope for newspapers since they seem to be adopting Twitter as a resource to reach potential readers. It also shows that there is a ways to go before the full impact of a service like Twitter may be felt in the newspaper industry. Do you follow any newspapers? Do you care to do so if you are not currently? What would be your expectation of a newspaper’s Twitter feed? Give us your opinions as quickly as possible so we can put the print edition of Marketing Pilgrim to bed. Oh that’s right, we don’t do that. Sorry.

See the original post here:
How Newspapers Use Twitter

Free wifi seems to be the new black as of late when it comes to Internet companies promoting their offerings. As you may or may not know, I am a disgruntled Blackberry Storm user who went with an iTouch so I could at least be in the same room as the cool kids but if there’s no Wifi there’s no go. Well, depending on where I may roam and when I am out and about I may have more connectivity then I am accustomed to thanks to a rush of folks thinking it would be cool if there were “Wifi for all” during the holiday season. Hmmmm, I wonder if they have ulterior motives other than just being nice…… Here’s a list of who’s doing what and where. Google – CNN Money reports that Google is providing free Wifi to travelers in 47 airports across the country . Pretty neat. All of the international airports in Florida will reap the benefits through the rest of the year. Not to be outdone Google is making sure that people in some less trafficked airports like Billings, MT can try out any new Google goodies while waiting for their flights. This offer is in addition the already announced free Wifi on Virgin America flights as well. Yahoo – Not to be outdone, Yahoo has announced it will provide free Wifi to Times Square in New York City for an entire year . Nice! A rep says it’s “the latest literal expression of Yahoo’s promise to be at the center of people’s online lives”—which is also a theme of the company’s $100 million ad campaign Don’t you just get a boat load of warm fuzzies when you hear that from Yahoo! (Hi, Carol!) eBay – For those flying Delta for the Thanksgiving holiday eBay will be providing free Wifi through Gogo. Nice touch. Don’t forget to do your holiday shopping while at 30,000 feet. Welcome to the new version of the “Mile High Club” which is G-rated and fun for the whole family. Even brands like Lexus are utilizing the free Wifi approach to get their word out. While more product related around the intro of a new vehicle, the car maker offered free Wifi for a week on American Airlines flights. Google is making sure that it does more than anyone else apparently as they tie a charitable effort to their promotion as well. The company is also running a charity campaign to raise money for three nonprofit groups: Engineers without Borders, One Economy Corporation and Climate Savers Computing Initiative. When Google WiFi users first log on, the landing page will offer them the option of donating to the organizations. Google will match donations of up to $250,000 per airport. Now, I don’t know the economics of this kind of effort but this kind of sponsored offering makes the most sense to me as a great way to spend marketing dollars and add utility all at once. If I could ditch my Storm and use the iTouch just about anywhere then maybe my hybrid Apple and Droid dream could come true. I would be endeared to anyone who helped make that happen.

More here:
‘Tis the Season for Free Wifi

Google News just added a neat new feature that can help you keep track of news that’s of interest to you, alongside the rest of the day’s regular news item. Clicking the new “Add a Section” link brinks up the following page that allows you to add pre-programmed news modules, or build your own. When you build your own, you’ll be presented with the following options: Section title : The title of your section. This will appear in your Personalized Google News Homepage. Search terms : Keywords that define your section. Be relevant and creative, and be sure to separate your keywords with a comma. For example, if you’re interested in news about entrepreneurship, you may want to include several phrases such as “startup”, “entrepreneur”, “venture capital” and “innovation.” We make it easier for you to enter these phrases as you type by suggesting related keywords to add. Edition : Language edition of Google News from which your articles will be selected. For example, a “Football” section with the US as the preferred edition will look very different from one with UK as the preferred edition. Source location (optional): Restrict to sources from a particular geographic location. For example, if you are interested in the real estate market in Ireland, you could add a restriction to only show news from Irish sources. This is an optional field and nothing needs to be entered. Currently we allow restricting only at the state level within the US or at the country-level outside the US. The new section will then get added to your personalized Google News homepage and will look something like this one I created for PubCon news: I was going to recommend this as a way to add reputation monitoring to your Google News page, but after testing, I discovered that the new module is somewhat limited–you can’t include exact matches or negative keywords. So, you’ll just have to stick with Google Alerts or Trackur . PS. From what I can tell, you have to view your Personalized Google News homepage, before you can see the “Add a Section” link.

See the original post:
Add Your Own News Topics to Google News

Dear World: Google is advertising in your countries. Duh. Turkey has recently determined that Google owes them $47M US (71M Turkish lira) in back taxes on advertising sold in Turkey. The government maintains that because Google sells advertising in Turkey and maintains an office and registered subsidiary in the country. Google, on the other hand, points out that “it runs its ad network operations from Ireland and thus is not obliged to pay taxes in Turkey merely because it owns a subsidiary there.” The suit recognizes that bills and checks (or should I say cheques?) for such advertising are addressed from/to the company’s European headquarters in Dublin. Says TechCrunch: In a statement, Google said it is acting in accordance with the tax laws of every country in which it operates, including Turkish laws, and that its negotiations with the government on this issue are ongoing. . . . We’ve also been in touch with a Turkish lawyer, who tells us the government is making a valid claim, pointing out that Google has set up a full-fledged company called Google Reklamcılık ve Pazarlama Ltd. Şti. (which means Google Advertising and Marketing Ltd.) in Turkey rather than what he refers to as a ‘liaison’ branch. Had it done the latter, says the lawyer, the company would have had to pay very little or no taxes at all. Personally, I’m a little skeptical of the Turkish government’s claim, mostly because if Google has really been taxable all this time (and since Google is the #1 online and search ad company in Turkey), they (the government or Google) would have figured this out a lot sooner. Did the Turkish government just figure out they could tax Google? Or is this, as TechCrunch points out, just a bargaining tactic tor force Google’s negotiations to go faster? (Note: the Turkish government says they’ve determined this after a year of investigating. Again, a year? It doesn’t take a year to figure out that someone should be paying you taxes, especially not if a Turkish lawyer can figure it out in one email. If they really wanted the taxes, they could have indicated that Google should be paying taxes at the beginning of the investigation instead of stalling a year while Google racked up more income that they could penalize. I think being dishonest like that should be reason enough to lose the suit.) Here’s what I think: if you really want to tax Google, countries of the world, then do it—but pass a new law that they can’t get out of. Don’t try to cobble together a legal argument, backform your present laws that may or may not fit the situation, or stall an entire year to try to squeeze more out of them. Because, after all, taxing Internet companies for selling stuff in your jurisdiction has worked really well in New York , North Carolina , etc. What do you think? Will Turkey get their cash, will the case get thrown out, or are they really just hoping for Google to settle for any amount? Will this make Google reluctant to operate in that country in the future?

Read more:
Turkey Suing Google for $47M in Back Taxes