Alert Blog Reviews

When I first started tweeting I would post randomly throughout the day about something that had caught my attention at that minute. The problem I found was that my tweets lacked bite and were in danger of all sounding the same. It was also taking up a huge chunk of my time, flitting in and out of the twittersphere. So, I took an afternoon out a couple of weeks ago and set up a content plan. Much recommended for bloggers, I found that planning ahead really helped to provide posts which were useful and informative for followers. I did this by collecting and researching useful content – e.g. seo tips, geek jokes, quotes – and then sitting down and using a spreadsheet to book a time to tweet the info and to then pre-load the posts into my software. The benefit of doing this is that I now take time to seek out relevant information, knowing that I don’t have to tweet right now. Instead I make notes, add the tweet to the content plan and then schedule the tweet. I’m also able to add spontaneity when it feels right instead of posting lots one day and little the next, keeping a steady stream of interesting content running for my Followers. © 2008 TwiTip Twitter Tips . Content Planning to Add Value to Your Tweets

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Content Planning to Add Value to Your Tweets

2009 cannot be over quick enough for the newspaper business. The year was full of bad news, followed by worse news, which in some cases, ended in business ending news. The prognosis for the future is not real rosy either so what can the reeling industry do? One thing is to erect pay walls but we’ve heard enough on that one. One thing that the industry can do is embrace social media and in particular, Twitter, to get the attention of the digitally inclined. The Bivings Report decided to do conduct an imperfect study of the use of Twitter by the newspaper industry. To their credit The Bivings Report themselves noted that the study was imperfect which shows some considerable integrity and makes their findings of greater interest to someone like myself. Their blog states: …..we decided to closely analyze 300 profiles from the top 100 newspapers in the country as a way of getting a sense, in aggregate, of how the media is utilizing Twitter. Among the things we look at in the study are whether newspapers link to their Twitter accounts from their website, how often and the manner in which the accounts are updated and whether newspapers are using their Twitter profiles to interact with readers or to simply promote their site content. While the study isn’t perfect, the results provide a compelling jumping-off point for additional thought and discussion. So the results are just that: thought provoking. Here is a sample. Only 62% of the newspapers included links to at least one of their accounts from their website – A head scratcher for sure. Why wouldn’t you promote your use of Twitter? 56% of newspapers maintained a directory of their Twitter accounts on their website – Another curious thing since most major newspapers can have several accounts for individual reporters etc. Wouldn’t it make sense to make it easy t find these people. The study noted that the LA Times does a nice job of this . The average account has 3,447 followers if you removed 4 statistical outliers who had over 100,000 followers. Include the outliers and the average jumps to over 17,000 per account. Gotta love statistics! The Twitter profiles of the newspapers send out an average of 11 tweets per day. Tweet frequency varies from 1.1 (The Boston Globe’s Big Picture, The Denver Post’s Woody Paige, and The Akron Beacon Journal) to 95.5 tweets/day (The Boston Herald). 51% of Twitter accounts were updated primarily through Twitter’s web interface. The findings also showed that the interactivity of the newspaper Twitter users was not very high but it also was not completely void. The fear of most is that the newspapers were simply automating tweets but that didn’t appear to be the case. So this certainly shows some areas of hope for newspapers since they seem to be adopting Twitter as a resource to reach potential readers. It also shows that there is a ways to go before the full impact of a service like Twitter may be felt in the newspaper industry. Do you follow any newspapers? Do you care to do so if you are not currently? What would be your expectation of a newspaper’s Twitter feed? Give us your opinions as quickly as possible so we can put the print edition of Marketing Pilgrim to bed. Oh that’s right, we don’t do that. Sorry.

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How Newspapers Use Twitter

Let’s face it: nobody has the attention span to read more than 140 characters anymore. So WordPress’s latest effort— mobile microblogging cross posting to a regular blog —totally makes sense. Actually, it’s really not a bad shot. Based on an API interface, you can now cross post Twitter updates (with geotagging) to your WordPress account. And really, if all you have to say fits in 140 characters, that’s pretty cool. Of course, this also shows that WordPress’s tech team isn’t too worried about Twitter. And honestly, why should they be? Yeah, Twitter is popular and gets a lot of hype, but really, it serves a different purpose than full-sized blogs. Twitter is great for one-on-one, fast conversations (like public IM, I guess), and for interacting. It’s less great for . . . well, anything that takes more than 140 characters, for one. Interestingly, this capability also lets you read WordPress blogs you’re following—through Twitter. Of course, this uses teasers with links, rather than trying to abbreviate 400-word essays, tutorials or rants into 140 characters. All you need to do this is a Twitter client with custom API support. The official announcement from Matt Mullenweg includes a walkthrough on setting it up on the mobile client Tweetie 2. What do you think? Should WordPress be more worried about competition from Twitter, or is it better to go the all-inclusive route?

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Microblogging, Meet “Megablogging”: Post to WordPress via Twitter

Ok, that headline was completely unfair because this post is about WiFi access on Virgin America flights that is being provided by Google. Got your attention though didn’t it? For a moment maybe you thought that Google had really taken this ‘providing service to everyone and type of person on the planet’ to a disturbing level. Maybe you just think I’m an idiot for using the headline. Honestly, it doesn’t matter much in the end does it? Now for the news. On Google’s blog they have announced how they are providing this service on every Virgin America flight for the holiday season. We know the holiday season seems to come earlier every year (sorry, Halloween), but before you make your final travel plans, we’re excited to let you know that we’re partnering with Virgin America to provide free WiFi on every Virgin America flight between November 10, 2009 and January 15, 2010 I have to admit that it’s pretty cool to think that no matter where you fly you can have Internet access for the flight. While more and more airlines are at least experimenting with this service leave it to Google to trump them (no offense Mr. Branson, I am not referring to The Donald there). You gotta love the Google bloggers as well since they are the biggest marketing arm that the company has. Check out the description of the nirvana at 30,000 feet you will have while experiencing this offer. Whether it’s using Gmail to confirm an airport pick up time with your brother, doing some last minute gift shopping for your niece on Google Product Search or searching Google.com for a good sweet potato pie recipe before touchdown — we hope this makes it a bit easier to stay connected with family and friends while you’re up in the air. Nice work marketing blogging team! If anyone gets a chance to use the service be sure to stop in and let us know how the flight was and if it’s cool to be part of the Google Mile High Club. Pilgrim’s Partners: SponsoredReviews.com – Bloggers earn cash, Advertisers build buzz!

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Google Gives Virgin Free WiFi